Google PlayUSUnited Statesen-US

launcher keywords

How hard it is to rank for launcher on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
85/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
68/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.25 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

47/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 2k installs on average.
  • Top-3 app strength: 86/100 (higher means tougher incumbents).
  • Top apps updated their listing about 30 days ago on average.

Top apps ranking for “launcher”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Microsoft Launcher

    Microsoft Launcher

    personalization

    4.7
  2. 2
    Projectivy Launcher

    Projectivy Launcher

    personalization

    4.6
  3. 3
    Smart Launcher 6 ‧ Home Screen

    Smart Launcher 6 ‧ Home Screen

    personalization

    4.6
  4. 4
    Niagara Launcher ‧ Home Screen

    Niagara Launcher ‧ Home Screen

    personalization

    4.8
  5. 5
    Nova Launcher: Home Screen

    Nova Launcher: Home Screen

    tools

    3.3
  6. 6
    MINIMAA: Minimalist Launcher

    MINIMAA: Minimalist Launcher

    personalization

    4.5
  7. 7
    POCO Launcher 2.0 - Customize,

    POCO Launcher 2.0 - Customize,

    personalization

    4.5
  8. 8
    AIO Launcher

    AIO Launcher

    personalization

    4.5
  9. 9
    Action Launcher: Pixel Edition

    Action Launcher: Pixel Edition

    personalization

    3.7
  10. 10
    Olauncher. Minimal AF Launcher

    Olauncher. Minimal AF Launcher

    personalization

    4.8
  11. 11
    Launcher OS™ Pro

    Launcher OS™ Pro

    personalization

    4.3
  12. 12
    Opus Launcher Sci-Fi Themes

    Opus Launcher Sci-Fi Themes

    personalization

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “launcher”. Weave the relevant ones into your title, subtitle, and description.

launcher×95minimalist×9home×6galaxy×6pixel×5minimal×5pro×4theme×4

Frequently asked questions

How hard is it to rank for "launcher" on Google Play?

"launcher" scores 68 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 86/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "launcher" get?

It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 2k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "launcher"?

Right now the top apps for "launcher" on Google Play include Microsoft Launcher, Projectivy Launcher, Smart Launcher 6 ‧ Home Screen, Niagara Launcher ‧ Home Screen, Nova Launcher: Home Screen. Those are the listings you would need to outrank.

Is "launcher" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “launcher” in your market, free

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