United Statesen-US“loan” keyword difficulty & traffic
How hard it is to rank for loan on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.41 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
96/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 209k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 7 days ago on average.
Top apps ranking for “loan”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4Cleo AI: Cash Advance & Money
finance
- 2
4.5FloatMe: Fast Cash Advance App
finance
- 3
4.6Dave: Credit, Cash & Money App
finance
- 4
4.2Vola: Cash Advance & Credit
finance
- 5
4.5MoneyLion: Banking & Cash Back
finance
- 6
4.7Grant Cash Advance
finance
- 7
4.7EarnIn: Why Wait for Payday?
finance
- 8
4.4Possible: Fast Cash & Credit
finance
- 9
4.5Prosper: Personal Loans
finance
- 10
4.6Instant Cash Advance Loan App
finance
- 11
4.4SoLo Funds: Lend & Borrow
finance
- 12
4.8Affirm: Buy now, pay over time
shopping
What the top apps have in common
The words that recur most across the apps ranking for “loan”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "loan" on Google Play?
"loan" scores 68 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "loan" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 209k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "loan"?
Right now the top apps for "loan" on Google Play include Cleo AI: Cash Advance & Money, FloatMe: Fast Cash Advance App, Dave: Credit, Cash & Money App, Vola: Cash Advance & Credit, MoneyLion: Banking & Cash Back. Those are the listings you would need to outrank.
Is "loan" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "loan"?
Related search terms include credit karma. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “loan” in your market, free
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New to keyword research? Read the complete ASO guide, or browse more in keyword insights.