Google PlayUSUnited Statesen-US

lol” keyword difficulty & traffic

How hard it is to rank for lol on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
67/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.43 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

69/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 16k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 65 days ago on average.

Top apps ranking for “lol

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    League of Legends: Wild Rift

    League of Legends: Wild Rift

    game strategy

    3.3
  2. 2
    L.O.L. Surprise! Disco House

    L.O.L. Surprise! Disco House

    game educational

    3.9
  3. 3
    LOL Surprise! OMG Fashion Club

    LOL Surprise! OMG Fashion Club

    game simulation

    3.6
  4. 4
    L.O.L. Surprise! Pet Center

    L.O.L. Surprise! Pet Center

    game educational

    4.5
  5. 5
    L.O.L. Surprise! Club House

    L.O.L. Surprise! Club House

    game educational

    4.7
  6. 6
    L.O.L. Surprise! Mall Vibes

    L.O.L. Surprise! Mall Vibes

    game educational

    4.0
  7. 7
    L.O.L. Surprise! Find Objects

    L.O.L. Surprise! Find Objects

    game educational

    4.1
  8. 8
    LOL Surprise! Room Makeover

    LOL Surprise! Room Makeover

    game casual

    4.0
  9. 9
    L.O.L. Surprise! Beauty Salon

    L.O.L. Surprise! Beauty Salon

    game educational

    4.7
  10. 10
    LOL&Me

    LOL&Me

    tools

  11. 11
    L.O.L. Surprise! Sticker Book

    L.O.L. Surprise! Sticker Book

    game educational

    4.8
  12. 12
    L.O.L SURPRISE! B.B.s

    L.O.L SURPRISE! B.B.s

    game arcade

    3.9

What the top apps have in common

The words that recur most across the apps ranking for “lol”. Weave the relevant ones into your title, subtitle, and description.

lol×33surprise×13world×5fluvsies×5league×4pet×4baby×4legends×3

Frequently asked questions

How hard is it to rank for "lol" on Google Play?

"lol" scores 67 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "lol" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 16k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "lol"?

Right now the top apps for "lol" on Google Play include League of Legends: Wild Rift, L.O.L. Surprise! Disco House, LOL Surprise! OMG Fashion Club, L.O.L. Surprise! Pet Center, L.O.L. Surprise! Club House. Those are the listings you would need to outrank.

Is "lol" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “lol” in your market, free

This page covers lol on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.