United Statesen-US“men” keyword difficulty & traffic
How hard it is to rank for men on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.08 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
81/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 290k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 25 days ago on average.
Top apps ranking for “men”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.7Messenger
communication
- 2
Men's
lifestyle
- 3
Ultimate Men's Fitness
health and fitness
- 4
4.9Lose Weight App for Men
health and fitness
- 5
4.4Kegel Men: Men's Pelvic Health
health and fitness
- 6
Control+ Men: Kegel Power
health and fitness
- 7
Lose Fat for Men
health and fitness
- 8
Men's Bodyland
lifestyle
- 9
Men Grooming & Skincare
lifestyle
- 10
4.2Nykaa Man - Men's Shopping App
shopping
- 11
4.9Home Workout - No Equipment
health and fitness
- 12
3.0D-MEN: The Defenders
game strategy
What the top apps have in common
The words that recur most across the apps ranking for “men”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "men" on Google Play?
"men" scores 89 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "men" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 290k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "men"?
Right now the top apps for "men" on Google Play include Messenger, Men's, Ultimate Men's Fitness, Lose Weight App for Men, Kegel Men: Men's Pelvic Health. Those are the listings you would need to outrank.
Is "men" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “men” in your market, free
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New to keyword research? Read the complete ASO guide, or browse more in keyword insights.