Google PlayUSUnited Statesen-US

“messenger” keyword difficulty & traffic

How hard it is to rank for messenger on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
96/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
100/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.04 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

93/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 586k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 8 days ago on average.

Top apps ranking for “messenger”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Messenger

    Messenger

    communication

    4.7
  2. 2
    Messenger Kids – The Messaging

    Messenger Kids – The Messaging

    communication

    3.8
  3. 3
    Google Messages

    Google Messages

    communication

    4.4
  4. 4
    Signal Private Messenger

    Signal Private Messenger

    communication

    4.5
  5. 5
    Rakuten Viber Messenger

    Rakuten Viber Messenger

    communication

    4.1
  6. 6
    WhatsApp Messenger

    WhatsApp Messenger

    communication

    4.7
  7. 7
    Facebook

    Facebook

    social

    4.6
  8. 8
    Zangi - Private Messenger

    Zangi - Private Messenger

    communication

    4.2
  9. 9
    Telegram

    Telegram

    communication

    3.9
  10. 10
    KakaoTalk : Messenger

    KakaoTalk : Messenger

    communication

    2.9
  11. 11
    Session - Private Messenger

    Session - Private Messenger

    communication

    4.7
  12. 12
    Plus Messenger

    Plus Messenger

    communication

    3.8

What the top apps have in common

The words that recur most across the apps ranking for “messenger”. Weave the relevant ones into your title, subtitle, and description.

messenger×75messages×22sms×21text×11private×7chat×7app×7video×5

Frequently asked questions

How hard is it to rank for "messenger" on Google Play?

"messenger" scores 96 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "messenger" get?

It scores 100 out of 100 for search traffic (high), with the top apps for it seeing an estimated 586k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "messenger"?

Right now the top apps for "messenger" on Google Play include Messenger, Messenger Kids – The Messaging, Google Messages, Signal Private Messenger, Rakuten Viber Messenger. Those are the listings you would need to outrank.

Is "messenger" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “messenger” in your market, free

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