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“mom” keyword difficulty & traffic

How hard it is to rank for mom on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
73/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.32 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

55/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 2k installs on average.
  • Top-3 app strength: 91/100 (higher means tougher incumbents).
  • Top apps updated their listing about 168 days ago on average.

Top apps ranking for “mom”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    How About Mom

    How About Mom

    health and fitness

  2. 2
    Hidden my game by mom

    Hidden my game by mom

    game casual

    4.6
  3. 3
    Mother Simulator: Family life

    Mother Simulator: Family life

    game simulation

    4.1
  4. 4
    Mom Clock

    Mom Clock

    productivity

    4.8
  5. 5
    Mom Digital

    Mom Digital

    productivity

  6. 6
    How's Mom

    How's Mom

    medical

    2.8
  7. 7
    Mom Ease

    Mom Ease

    house and home

  8. 8
    MomsBeyond: Connect with Moms

    MomsBeyond: Connect with Moms

    social

    3.4
  9. 9
    Get Mom Strong

    Get Mom Strong

    health and fitness

    4.6
  10. 10
    Mom Says – Todo & App Blocker

    Mom Says – Todo & App Blocker

    productivity

  11. 11
    Mom's Kitchen: Cooking Games

    Mom's Kitchen: Cooking Games

    game simulation

    4.6
  12. 12
    Delicious - Moms vs Dads

    Delicious - Moms vs Dads

    game casual

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “mom”. Weave the relevant ones into your title, subtitle, and description.

mom×81mother×33life×30simulator×29game×20games×15family×9moms×9

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

life360games

Frequently asked questions

How hard is it to rank for "mom" on Google Play?

"mom" scores 73 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 91/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "mom" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 2k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "mom"?

Right now the top apps for "mom" on Google Play include How About Mom, Hidden my game by mom, Mother Simulator: Family life, Mom Clock, Mom Digital. Those are the listings you would need to outrank.

Is "mom" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "mom"?

Related search terms include life360, games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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