United Statesen-US“mum” keyword difficulty & traffic
How hard it is to rank for mum on Google Play in United States, how much it is searched, and the apps you would compete with.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
MediumModerate competition. With quality content and targeted optimization, ranking is achievable.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.96 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
57/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 6k installs on average.
- Top-3 app strength: 92/100 (higher means tougher incumbents).
- Top apps updated their listing about 86 days ago on average.
Top apps ranking for “mum”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.1Mother Simulator: Family life
game simulation
- 2
MOmsi: Proactive Mum Support
medical
- 3
MamaMeet: Find Mom Friends
social
- 4
3.9Momlife Simulator
game casual
- 5
4.5Mother Life Simulator Game
game role playing
- 6
My Mom Life Simulator Game
game simulation
- 7
Mum
maps and navigation
- 8
Mummy Escape
game puzzle
- 9
4.6Hidden my game by mom
game casual
- 10
3.2Mother Life MOM Simulator Game
game simulation
- 11
3.4MomsBeyond: Connect with Moms
social
- 12
Mummy Quest
game casino
What the top apps have in common
The words that recur most across the apps ranking for “mum”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "mum" on Google Play?
"mum" scores 49 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 92/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "mum" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 6k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "mum"?
Right now the top apps for "mum" on Google Play include Mother Simulator: Family life, MOmsi: Proactive Mum Support, MamaMeet: Find Mom Friends, Momlife Simulator, Mother Life Simulator Game. Those are the listings you would need to outrank.
Is "mum" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "mum"?
Related search terms include life360, games. Building a basket of related long-tail keywords usually beats chasing one hard head term.
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