Google PlayUSUnited Statesen-US

mum keywords

2 related search terms around mum on Google Play in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Easy
29/ 100

Great opportunity: low competition means you can rank with solid optimization.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 3.31 · traffic vs difficulty

Competitor strength

Light

Competition thins out past the leaders, so the ranks that get traffic look reachable.

26/100 across the top apps

Should you target it?

A strong target for an indie app: winnable and genuinely searched.

  • Top apps for it see an estimated 183 installs on average.
  • Top-3 app strength: 61/100 (higher means tougher incumbents).
  • Top apps updated their listing about 27.5 days ago on average.

Top apps ranking for “mum”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Mom Simulator: Family Сare

    Mom Simulator: Family Сare

    4.3
  2. 2
    Mother Simulator: Family life

    Mother Simulator: Family life

    4.1
  3. 3
    The Observant Mom

    The Observant Mom

    4.9
  4. 4
    MOmsi: Proactive Mum Support

    MOmsi: Proactive Mum Support

  5. 5
    Family Diary: Mother Simulator

    Family Diary: Mother Simulator

    3.4
  6. 6
    Mum

    Mum

  7. 7
    Momlife Simulator

    Momlife Simulator

    3.9
  8. 8
    Mother Simulator: Home Life

    Mother Simulator: Home Life

  9. 9
    Mother Simulator: Mom Life 3D

    Mother Simulator: Mom Life 3D

  10. 10
    Idle Mummy Battles

    Idle Mummy Battles

  11. 11
    Mummy Escape

    Mummy Escape

  12. 12
    WeMoms Pregnancy Baby Tracker

    WeMoms Pregnancy Baby Tracker

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “mum”. Weave the relevant ones into your title, subtitle, and description.

mom×45simulator×28mother×26life×21game×16mummy×15family×9pregnancy×9

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

life360games

Frequently asked questions

How hard is it to rank for "mum" on Google Play?

"mum" scores 29 out of 100 for difficulty on Google Play in United States, which is easy. The apps in the top 3 are moderately strong (app power 61/100). A strong target for an indie app: winnable and genuinely searched.

How much search traffic does "mum" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 183 installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "mum"?

Right now the top apps for "mum" on Google Play include Mom Simulator: Family Сare, Mother Simulator: Family life, The Observant Mom, MOmsi: Proactive Mum Support, Family Diary: Mother Simulator. Those are the listings you would need to outrank.

Is "mum" worth targeting for an indie app?

A strong target for an indie app: winnable and genuinely searched.

What keywords are related to "mum"?

Related search terms include life360, games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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