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need keywords

1 related search terms around need on Google Play in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
89/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
65/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.37 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

94/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 167k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 5 days ago on average.

Top apps ranking for “need”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Need for Speed™ No Limits

    Need for Speed™ No Limits

    game racing

    4.4
  2. 2
    Need for Speed Most Wanted

    Need for Speed Most Wanted

    game racing

    3.7
  3. 3
    Indeed Job Search

    Indeed Job Search

    business

    4.7
  4. 4
    Need: Home Services

    Need: Home Services

    house and home

  5. 5
    Need for Greed: Mining Time

    Need for Greed: Mining Time

    game role playing

    4.3
  6. 6
    Asphalt 8 - Car Racing Game

    Asphalt 8 - Car Racing Game

    game racing

    4.6
  7. 7
    Need: Cancer Protection System

    Need: Cancer Protection System

    health and fitness

  8. 8
    EA SPORTS FC Soccer Mobile 27

    EA SPORTS FC Soccer Mobile 27

    game sports

    4.6
  9. 9
    WhatsApp Messenger

    WhatsApp Messenger

    communication

    4.6
  10. 10
    Roblox

    Roblox

    game adventure

    4.2
  11. 11
    YouTube

    YouTube

    video players

    3.8
  12. 12
    Telegram

    Telegram

    communication

    3.8

What the top apps have in common

The words that recur most across the apps ranking for “need”. Weave the relevant ones into your title, subtitle, and description.

need×13google×5racing×4game×4food×4shopping×4microsoft×3grocery×3

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

Frequently asked questions

How hard is it to rank for "need" on Google Play?

"need" scores 65 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "need" get?

It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 167k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "need"?

Right now the top apps for "need" on Google Play include Need for Speed™ No Limits, Need for Speed Most Wanted, Indeed Job Search, Need: Home Services, Need for Greed: Mining Time. Those are the listings you would need to outrank.

Is "need" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "need"?

Related search terms include games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “need” in your market, free

This page covers need on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.