United Statesen-US“new” keyword difficulty & traffic
How hard it is to rank for new on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.01 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
91/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 148k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 8.5 days ago on average.
Top apps ranking for “new”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
3.1FOX News - Daily Breaking News
news and magazines
- 2
4.5Reuters - Breaking World News
news and magazines
- 3
4.6New Scientist
news and magazines
- 4
4.4WION: Breaking US & WORLD NEWS
news and magazines
- 5
4.0Google News - Daily Headlines
news and magazines
- 6
4.7NYTimes: US and Global News
news and magazines
- 7
3.7NEW STATE : NEW ERA OF BR
game action
- 8
4.6NewsBreak: Local News & Alerts
news and magazines
- 9
4.2AP News: World & Local
news and magazines
- 10
3.7SmartNews: Live News & Rewards
news and magazines
- 11
4.7Way2News Daily News App
news and magazines
- 12
4.2The Wall Street Journal. News
news and magazines
What the top apps have in common
The words that recur most across the apps ranking for “new”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "new" on Google Play?
"new" scores 95 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "new" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 148k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "new"?
Right now the top apps for "new" on Google Play include FOX News - Daily Breaking News, Reuters - Breaking World News, New Scientist, WION: Breaking US & WORLD NEWS, Google News - Daily Headlines. Those are the listings you would need to outrank.
Is "new" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “new” in your market, free
This page covers new on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.