Google PlayUSUnited Statesen-GB

“off” keyword difficulty & traffic

How hard it is to rank for off on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
70/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
100/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.43 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 7.7M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 6 days ago on average.

Top apps ranking for “off”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    SpongeBob: Krusty Cook-Off

    SpongeBob: Krusty Cook-Off

    game casual

    4.1
  2. 2
    Off Road: Mud Truck Games

    Off Road: Mud Truck Games

    game racing

    4.4
  3. 3
    Screen Off Widget

    Screen Off Widget

    tools

    4.0
  4. 4
    Trucks Off Road

    Trucks Off Road

    game racing

    4.3
  5. 5
    Off the Grid - Digital Detox

    Off the Grid - Digital Detox

    productivity

    3.9
  6. 6
    Phone by Google

    Phone by Google

    tools

    4.5
  7. 7
    Google Messages

    Google Messages

    communication

    4.4
  8. 8
    Roblox

    Roblox

    game adventure

    4.2
  9. 9
    Offroad Outlaws

    Offroad Outlaws

    game racing

    4.4
  10. 10
    Candy Crush Saga

    Candy Crush Saga

    game casual

    4.6
  11. 11
    Duolingo: Languages & Chess

    Duolingo: Languages & Chess

    education

    4.7
  12. 12
    SHEIN-Shopping Online

    SHEIN-Shopping Online

    shopping

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “off”. Weave the relevant ones into your title, subtitle, and description.

off×11games×5cook×4game×4racing×4clock×4screen×3offline×3

Frequently asked questions

How hard is it to rank for "off" on Google Play?

"off" scores 70 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "off" get?

It scores 100 out of 100 for search traffic (high), with the top apps for it seeing an estimated 7.7M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "off"?

Right now the top apps for "off" on Google Play include SpongeBob: Krusty Cook-Off, Off Road: Mud Truck Games, Screen Off Widget, Trucks Off Road, Off the Grid - Digital Detox. Those are the listings you would need to outrank.

Is "off" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “off” in your market, free

This page covers off on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.