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pal” keyword difficulty & traffic

How hard it is to rank for pal on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
70/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.37 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

49/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 6k installs on average.
  • Top-3 app strength: 95/100 (higher means tougher incumbents).
  • Top apps updated their listing about 63 days ago on average.

Top apps ranking for “pal

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Philippine Airlines

    Philippine Airlines

    travel and local

    2.3
  2. 2
    PayPal - Pay, Send, Save

    PayPal - Pay, Send, Save

    finance

    4.2
  3. 3
    PalGate

    PalGate

    tools

    3.7
  4. 4
    INSTAX Pal

    INSTAX Pal

    photography

    4.8
  5. 5
    PAL FINSERV

    PAL FINSERV

    finance

  6. 6
    PAL-I Exam Pass

    PAL-I Exam Pass

    education

  7. 7
    Papa Pal: Find flexible work

    Papa Pal: Find flexible work

    lifestyle

    2.1
  8. 8
    Receipt Pal: Scan for Rewards

    Receipt Pal: Scan for Rewards

    shopping

    4.0
  9. 9
    Pal: Serious Illness Support

    Pal: Serious Illness Support

    health and fitness

  10. 10
    MyFitnessPal: Calorie Counter

    MyFitnessPal: Calorie Counter

    health and fitness

    4.4
  11. 11
    ID-Pal

    ID-Pal

    business

    4.5
  12. 12
    Players Pal

    Players Pal

    entertainment

    5.0

What the top apps have in common

The words that recur most across the apps ranking for “pal”. Weave the relevant ones into your title, subtitle, and description.

pal×78tracker×4calorie×3pals×3friends×3airlines×2exam×2pass×2

Frequently asked questions

How hard is it to rank for "pal" on Google Play?

"pal" scores 70 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 95/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "pal" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 6k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "pal"?

Right now the top apps for "pal" on Google Play include Philippine Airlines, PayPal - Pay, Send, Save, PalGate, INSTAX Pal, PAL FINSERV. Those are the listings you would need to outrank.

Is "pal" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “pal” in your market, free

This page covers pal on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.