Google PlayUSUnited Statesen-US

“pass” keyword difficulty & traffic

How hard it is to rank for pass on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
78/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.23 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

63/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 16k installs on average.
  • Top-3 app strength: 94/100 (higher means tougher incumbents).
  • Top apps updated their listing about 21 days ago on average.

Top apps ranking for “pass”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Proton Pass: Password Manager

    Proton Pass: Password Manager

    productivity

    4.8
  2. 2
    Verkada Pass

    Verkada Pass

    tools

    2.5
  3. 3
    PASS by KT - 인증을 넘어 일상으로 PASS

    PASS by KT - 인증을 넘어 일상으로 PASS

    lifestyle

    3.4
  4. 4
    Priority Pass™

    Priority Pass™

    travel and local

    4.3
  5. 5
    Google Password Manager

    Google Password Manager

    tools

    4.1
  6. 6
    PassPass App

    PassPass App

    shopping

    4.2
  7. 7
    PASS by U+ - 인증을 넘어 일상으로 PASS

    PASS by U+ - 인증을 넘어 일상으로 PASS

    finance

    3.1
  8. 8
    LastPass Password Manager

    LastPass Password Manager

    productivity

    3.7
  9. 9
    SmartPass Mobile

    SmartPass Mobile

    education

    1.2
  10. 10
    Parent Pass

    Parent Pass

    social

    4.5
  11. 11
    NordPass Password Manager

    NordPass Password Manager

    productivity

    4.5
  12. 12
    Phoenix Pass

    Phoenix Pass

    travel and local

What the top apps have in common

The words that recur most across the apps ranking for “pass”. Weave the relevant ones into your title, subtitle, and description.

pass×76password×14manager×13passes×4mobile×3player×3priority×2app×2

Frequently asked questions

How hard is it to rank for "pass" on Google Play?

"pass" scores 78 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 94/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "pass" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 16k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "pass"?

Right now the top apps for "pass" on Google Play include Proton Pass: Password Manager, Verkada Pass, PASS by KT - 인증을 넘어 일상으로 PASS, Priority Pass™, Google Password Manager. Those are the listings you would need to outrank.

Is "pass" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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