Google PlayUSUnited Statesen-US

“pay” keyword difficulty & traffic

How hard it is to rank for pay on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
93/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.03 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 966k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 7 days ago on average.

Top apps ranking for “pay”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Google Wallet

    Google Wallet

    finance

    4.4
  2. 2
    PayPal - Pay, Send, Save

    PayPal - Pay, Send, Save

    finance

    4.2
  3. 3
    Samsung Wallet (Samsung Pay)

    Samsung Wallet (Samsung Pay)

    lifestyle

    4.2
  4. 4
    PhonePe UPI, Payment, Recharge

    PhonePe UPI, Payment, Recharge

    finance

    4.5
  5. 5
    PayRange

    PayRange

    shopping

    4.5
  6. 6
    Cash App

    Cash App

    finance

    4.7
  7. 7
    Venmo

    Venmo

    finance

    4.1
  8. 8
    GoPay: Transfer, Payment, QRIS

    GoPay: Transfer, Payment, QRIS

    finance

    4.8
  9. 9
    easypaisa – a digital bank

    easypaisa – a digital bank

    finance

    4.6
  10. 10
    CRED: Credit Cards, Bills, UPI

    CRED: Credit Cards, Bills, UPI

    finance

    4.8
  11. 11
    OVO

    OVO

    finance

    3.5
  12. 12
    payme - to’lov va o’tkazmalar

    payme - to’lov va o’tkazmalar

    finance

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “pay”. Weave the relevant ones into your title, subtitle, and description.

pay×25wallet×12money×9mobile×8payments×8payment×6card×6app×5

Frequently asked questions

How hard is it to rank for "pay" on Google Play?

"pay" scores 93 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "pay" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 966k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "pay"?

Right now the top apps for "pay" on Google Play include Google Wallet, PayPal - Pay, Send, Save, Samsung Wallet (Samsung Pay), PhonePe UPI, Payment, Recharge, PayRange. Those are the listings you would need to outrank.

Is "pay" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “pay” in your market, free

This page covers pay on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

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