United Statesen-USplay keywords
How hard it is to rank for play on Google Play in United States, how much it is searched, and the apps you would compete with.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Efficiency (KEI)
GoodDemand outweighs the competition.
KEI 0.91 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
100/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 763k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 11.5 days ago on average.
Top apps ranking for “play”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
3.9Google Play Games
entertainment
- 2
3.6PlayStation App
entertainment
- 3
4.7Google Play Books & Audiobooks
books and reference
- 4
4.5PLAYit-All in One Video Player
video players
- 5
4.6Lark Player:Music Player & MP3
music and audio
- 6
4.2Play Together: Friends & Party
game casual
- 7
4.2MX Player
video players
- 8
3.9Google TV
video players
- 9
4.3Minecraft: Dream it, Build it!
game arcade
- 10
4.5Playhop: Offline&Online Games
game casual
- 11
2.7PS Remote Play
entertainment
- 12
2.7Play!
entertainment
What the top apps have in common
The words that recur most across the apps ranking for “play”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "play" on Google Play?
"play" scores 92 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "play" get?
It scores 84 out of 100 for search traffic (high), with the top apps for it seeing an estimated 763k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "play"?
Right now the top apps for "play" on Google Play include Google Play Games, PlayStation App, Google Play Books & Audiobooks, PLAYit-All in One Video Player, Lark Player:Music Player & MP3. Those are the listings you would need to outrank.
Is "play" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “play” in your market, free
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New to keyword research? Read the complete ASO guide, or browse more in keyword insights.