United Statesen-GBplay keywords
1 related search terms around play on Google Play in United States, the apps that already rank for it, and how hard each one is to win.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.01 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
71/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 8k installs on average.
- Top-3 app strength: 98/100 (higher means tougher incumbents).
- Top apps updated their listing about 13 days ago on average.
Top apps ranking for “play”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
3.9Google Play Games
entertainment
- 2
3.5PlayStation App
entertainment
- 3
4.7Google Play Books & Audiobooks
books and reference
- 4
4.5PLAYit-All in One Video Player
video players
- 5
4.2Play Together: Friends & Party
game casual
- 6
4.6Lark Player:Music Player & MP3
music and audio
- 7
4.2MX Player
video players
- 8
4.6Playhop: Offline&Online Games
game casual
- 9
3.9Google TV
video players
- 10
4.6WePlay - Game and Party
entertainment
- 11
4.3Minecraft: Dream it, Build it!
game arcade
- 12
3.7TutoPLAY
game educational
What the top apps have in common
The words that recur most across the apps ranking for “play”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "play" on Google Play?
"play" scores 83 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 98/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "play" get?
It scores 84 out of 100 for search traffic (high), with the top apps for it seeing an estimated 8k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "play"?
Right now the top apps for "play" on Google Play include Google Play Games, PlayStation App, Google Play Books & Audiobooks, PLAYit-All in One Video Player, Play Together: Friends & Party. Those are the listings you would need to outrank.
Is "play" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "play"?
Related search terms include video downloader. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “play” in your market, free
This page covers play on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.