United Statesen-USroad keywords
How hard it is to rank for road on Google Play in United States, how much it is searched, and the apps you would compete with.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.13 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
66/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 15k installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 39 days ago on average.
Top apps ranking for “road”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.5Crossy Road
game action
- 2
4.3RoadClub
travel and local
- 3
4.1Smashy Road: Wanted 2
game action
- 4
3.2Roads by Porsche
maps and navigation
- 5
4.8Road Hustle:Tap, Solve, Escape
game puzzle
- 6
4.5Rage Road - Car Shooting Game
game action
- 7
3.9Road America
sports
- 8
4.6Rushy Road
game casual
- 9
4.0Road Recorder
auto and vehicles
- 10
3.4Safe Roads Challenge
education
- 11
4.0Smashy Road: Wanted
game action
- 12
4.8Royal Road - Read Stories
books and reference
What the top apps have in common
The words that recur most across the apps ranking for “road”. Weave the relevant ones into your title, subtitle, and description.
Frequently asked questions
How hard is it to rank for "road" on Google Play?
"road" scores 79 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "road" get?
It scores 89 out of 100 for search traffic (high), with the top apps for it seeing an estimated 15k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "road"?
Right now the top apps for "road" on Google Play include Crossy Road, RoadClub, Smashy Road: Wanted 2, Roads by Porsche, Road Hustle:Tap, Solve, Escape. Those are the listings you would need to outrank.
Is "road" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
Check “road” in your market, free
This page covers road on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.