Google PlayUSUnited Statesen-US

“sleep” keyword difficulty & traffic

How hard it is to rank for sleep on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
88/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.09 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

80/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 39k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 26 days ago on average.

Top apps ranking for “sleep”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Sleep Cycle: Sleep Tracker

    Sleep Cycle: Sleep Tracker

    health and fitness

    4.3
  2. 2
    Sleep as Android: Smart alarm

    Sleep as Android: Smart alarm

    lifestyle

    4.6
  3. 3
    Sleep Sounds - relaxing sounds

    Sleep Sounds - relaxing sounds

    health and fitness

    4.8
  4. 4
    Headspace: Sleep & Meditate

    Headspace: Sleep & Meditate

    health and fitness

    4.3
  5. 5
    Pokémon Sleep

    Pokémon Sleep

    game simulation

    4.3
  6. 6
    Sleep Monitor: Sleep Tracker

    Sleep Monitor: Sleep Tracker

    health and fitness

    4.6
  7. 7
    Calm - Sleep, Meditate, Relax

    Calm - Sleep, Meditate, Relax

    health and fitness

    4.5
  8. 8
    Sleep Tracker & Recorder: Yawn

    Sleep Tracker & Recorder: Yawn

    health and fitness

    4.6
  9. 9
    Sleep.com: Sleep Cycle Tracker

    Sleep.com: Sleep Cycle Tracker

    health and fitness

    3.6
  10. 10
    BetterSleep: Sleep tracker

    BetterSleep: Sleep tracker

    health and fitness

    4.4
  11. 11
    Sleep Sounds: White Noise

    Sleep Sounds: White Noise

    health and fitness

    4.7
  12. 12
    Lune: Bedtime Sleep Routine

    Lune: Bedtime Sleep Routine

    health and fitness

    4.3

What the top apps have in common

The words that recur most across the apps ranking for “sleep”. Weave the relevant ones into your title, subtitle, and description.

sleep×93tracker×18sounds×17relax×16meditation×9noise×8alarm×7insomnia×6

Frequently asked questions

How hard is it to rank for "sleep" on Google Play?

"sleep" scores 88 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "sleep" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 39k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "sleep"?

Right now the top apps for "sleep" on Google Play include Sleep Cycle: Sleep Tracker, Sleep as Android: Smart alarm, Sleep Sounds - relaxing sounds, Headspace: Sleep & Meditate, Pokémon Sleep. Those are the listings you would need to outrank.

Is "sleep" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “sleep” in your market, free

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