Google PlayUSUnited Statesen-US

“social” keyword difficulty & traffic

How hard it is to rank for social on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
67/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
85/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.27 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 6.7M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 2 days ago on average.

Top apps ranking for “social”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Snapchat

    Snapchat

    communication

    4.2
  2. 2
    Instagram

    Instagram

    social

    4.0
  3. 3
    X

    X

    news and magazines

    3.6
  4. 4
    Reddit

    Reddit

    social

    4.6
  5. 5
    TikTok - Videos, Shop & LIVE

    TikTok - Videos, Shop & LIVE

    social

    4.0
  6. 6
    Discord - Talk, Play, Hang Out

    Discord - Talk, Play, Hang Out

    communication

    4.3
  7. 7
    Facebook

    Facebook

    social

    4.6
  8. 8
    Meetup: Social Events & Groups

    Meetup: Social Events & Groups

    social

    3.9
  9. 9
    OK: Social Network

    OK: Social Network

    social

    4.3
  10. 10
    Tumblr: Social Media & Art

    Tumblr: Social Media & Art

    social

    3.8
  11. 11
    Pinterest

    Pinterest

    lifestyle

    4.3
  12. 12
    Yubo: Make friends & chat now

    Yubo: Make friends & chat now

    social

    3.9

What the top apps have in common

The words that recur most across the apps ranking for “social”. Weave the relevant ones into your title, subtitle, and description.

chat×28live×21voice×9friends×8party×8video×7social×6games×6

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

chatgpt

Frequently asked questions

How hard is it to rank for "social" on Google Play?

"social" scores 67 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "social" get?

It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 6.7M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "social"?

Right now the top apps for "social" on Google Play include Snapchat, Instagram, X, Reddit, TikTok - Videos, Shop & LIVE. Those are the listings you would need to outrank.

Is "social" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "social"?

Related search terms include chatgpt. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “social” in your market, free

This page covers social on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

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