Google PlayUSUnited Statesen-US

sub” keyword difficulty & traffic

How hard it is to rank for sub on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
72/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.33 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 1M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 9 days ago on average.

Top apps ranking for “sub

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Subway Surfers

    Subway Surfers

    game arcade

    4.6
  2. 2
    Subway®

    Subway®

    food and drink

    4.2
  3. 3
    Subway Surfers City

    Subway Surfers City

    game action

    4.7
  4. 4
    Substack

    Substack

    news and magazines

    4.8
  5. 5
    Geometry Dash SubZero

    Geometry Dash SubZero

    game arcade

    4.5
  6. 6
    MX Player

    MX Player

    video players

    4.2
  7. 7
    Grab - Taxi & Food Delivery

    Grab - Taxi & Food Delivery

    travel and local

    4.8
  8. 8
    Temple Run 2: Endless Escape

    Temple Run 2: Endless Escape

    game action

    4.1
  9. 9
    Shadow Fight 4: Arena

    Shadow Fight 4: Arena

    game role playing

    4.7
  10. 10
    Yuka - Food & Cosmetic Scanner

    Yuka - Food & Cosmetic Scanner

    health and fitness

    4.7
  11. 11
    Bingo Blitz™️ - Bingo Games

    Bingo Blitz™️ - Bingo Games

    game board

    4.6
  12. 12
    Calorie Counter by fatsecret

    Calorie Counter by fatsecret

    health and fitness

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “sub”. Weave the relevant ones into your title, subtitle, and description.

sub×25data×8app×6subway×4food×3learn×3manager×3shop×3

Frequently asked questions

How hard is it to rank for "sub" on Google Play?

"sub" scores 72 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "sub" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 1M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "sub"?

Right now the top apps for "sub" on Google Play include Subway Surfers, Subway®, Subway Surfers City, Substack, Geometry Dash SubZero. Those are the listings you would need to outrank.

Is "sub" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “sub” in your market, free

This page covers sub on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.