Google PlayUSUnited Statesen-US

“threads” keyword difficulty & traffic

How hard it is to rank for threads on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Medium
65/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Search traffic

High
85/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.31 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

83/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 533k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 3 days ago on average.

Top apps ranking for “threads”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Threads

    Threads

    social

    4.1
  2. 2
    Instagram

    Instagram

    social

    4.0
  3. 3
    X

    X

    news and magazines

    3.6
  4. 4
    Reddit

    Reddit

    social

    4.6
  5. 5
    Bluesky

    Bluesky

    social

    3.1
  6. 6
    Telegram

    Telegram

    communication

    3.9
  7. 7
    Messenger

    Messenger

    communication

    4.7
  8. 8
    Mastodon

    Mastodon

    social

    3.6
  9. 9
    Thread Jam - Untangle 3D Ropes

    Thread Jam - Untangle 3D Ropes

    game puzzle

    4.5
  10. 10
    Microsoft Outlook

    Microsoft Outlook

    productivity

    4.4
  11. 11
    Tget - Threads Downloader

    Tget - Threads Downloader

    video players

    4.7
  12. 12
    Yarn Fever! Unravel Puzzle

    Yarn Fever! Unravel Puzzle

    game puzzle

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “threads”. Weave the relevant ones into your title, subtitle, and description.

thread×26threads×18puzzle×15sort×9knit×9color×7jam×6unravel×5

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

puzzle games

Frequently asked questions

How hard is it to rank for "threads" on Google Play?

"threads" scores 65 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "threads" get?

It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 533k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "threads"?

Right now the top apps for "threads" on Google Play include Threads, Instagram, X, Reddit, Bluesky. Those are the listings you would need to outrank.

Is "threads" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "threads"?

Related search terms include puzzle games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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