Google PlayUSUnited Statesen-US

tower” keyword difficulty & traffic

How hard it is to rank for tower on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
93/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
86/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Good

Demand outweighs the competition.

KEI 0.92 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

88/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 102k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 48.5 days ago on average.

Top apps ranking for “tower

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Tower War - Tactical Conquest

    Tower War - Tactical Conquest

    game arcade

    4.3
  2. 2
    The Tower - Idle Tower Defense

    The Tower - Idle Tower Defense

    game simulation

    4.2
  3. 3
    Tower Defense: Galaxy Legend

    Tower Defense: Galaxy Legend

    game strategy

    4.3
  4. 4
    Kingdom Rush Tower Defense TD

    Kingdom Rush Tower Defense TD

    game strategy

    4.7
  5. 5
    Grow Castle - Tower Defense

    Grow Castle - Tower Defense

    game arcade

    4.3
  6. 6
    Tower King: Defense game

    Tower King: Defense game

    game strategy

    4.5
  7. 7
    Steampunk Tower 2 Defense Game

    Steampunk Tower 2 Defense Game

    game strategy

    4.0
  8. 8
    Steampunk Tower

    Steampunk Tower

    game strategy

    3.6
  9. 9
    Tower Defense Kingdom Realm

    Tower Defense Kingdom Realm

    game strategy

    4.3
  10. 10
    TDS - Tower Destiny Survive

    TDS - Tower Destiny Survive

    game action

    4.5
  11. 11
    Tower Defense Legend 5 Pro

    Tower Defense Legend 5 Pro

    game action

    4.4
  12. 12
    2112TD: Tower Defense Survival

    2112TD: Tower Defense Survival

    game strategy

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “tower”. Weave the relevant ones into your title, subtitle, and description.

tower×104defense×72idle×10rush×8war×6castle×6kingdom×5realm×5

Frequently asked questions

How hard is it to rank for "tower" on Google Play?

"tower" scores 93 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "tower" get?

It scores 86 out of 100 for search traffic (high), with the top apps for it seeing an estimated 102k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "tower"?

Right now the top apps for "tower" on Google Play include Tower War - Tactical Conquest, The Tower - Idle Tower Defense, Tower Defense: Galaxy Legend, Kingdom Rush Tower Defense TD, Grow Castle - Tower Defense. Those are the listings you would need to outrank.

Is "tower" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “tower” in your market, free

This page covers tower on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.