United Statesen-GB“video” keyword difficulty & traffic
How hard it is to rank for video on Google Play in United States, how much it is searched, and the apps you would compete with.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.01 · traffic vs difficulty
Competitor strength
StrongEstablished apps hold the ranks that matter, so breaking in is hard.
100/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 5M installs on average.
- Top-3 app strength: 100/100 (higher means tougher incumbents).
- Top apps updated their listing about 2.5 days ago on average.
Top apps ranking for “video”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.7Video Downloader
video players
- 2
3.5CapCut - Video Editor
video players
- 3
4.8Video Editor - Video.Guru
video players
- 4
4.8InShot - Video Editor & Maker
photography
- 5
4.8Video Player All Format
video players
- 6
4.1VLC for Android
video players
- 7
4.7VN - AI Video Editor
video players
- 8
4.2MX Player
video players
- 9
4.3Prime Video
entertainment
- 10
4.6Edits: Video Editor
video players
- 11
4.8YouCut - Video Editor & Maker
video players
- 12
3.9YouTube
video players
What the top apps have in common
The words that recur most across the apps ranking for “video”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "video" on Google Play?
"video" scores 92 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "video" get?
It scores 93 out of 100 for search traffic (high), with the top apps for it seeing an estimated 5M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "video"?
Right now the top apps for "video" on Google Play include Video Downloader, CapCut - Video Editor, Video Editor - Video.Guru, InShot - Video Editor & Maker, Video Player All Format. Those are the listings you would need to outrank.
Is "video" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "video"?
Related search terms include video downloader. Building a basket of related long-tail keywords usually beats chasing one hard head term.
Check “video” in your market, free
This page covers video on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.
New to keyword research? Read the complete ASO guide, or browse more in keyword insights.