Google PlayUSUnited Statesen-US

“way” keyword difficulty & traffic

How hard it is to rank for way on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
80/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.20 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

67/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 14k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 29 days ago on average.

Top apps ranking for “way”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Way: All-in-One Car Care App

    Way: All-in-One Car Care App

    finance

    4.3
  2. 2
    Wayfair - Shop All Things Home

    Wayfair - Shop All Things Home

    shopping

    4.8
  3. 3
    The Way: Meditation & Zen

    The Way: Meditation & Zen

    lifestyle

    5.0
  4. 4
    Waymo

    Waymo

    maps and navigation

    4.9
  5. 5
    Waze Navigation & Live Traffic

    Waze Navigation & Live Traffic

    maps and navigation

    4.3
  6. 6
    Shop Your Way

    Shop Your Way

    shopping

    3.6
  7. 7
    Way2News Daily News App

    Way2News Daily News App

    news and magazines

    4.8
  8. 8
    Bible Way: Daily Study & Quiz

    Bible Way: Daily Study & Quiz

    education

    4.3
  9. 9
    Buy Way Mobile

    Buy Way Mobile

    finance

    4.2
  10. 10
    The Way Home: Pixel Roguelike

    The Way Home: Pixel Roguelike

    game action

    4.6
  11. 11
    Chargeway

    Chargeway

    maps and navigation

    4.3
  12. 12
    Route Planner, Delivery, MyWay

    Route Planner, Delivery, MyWay

    maps and navigation

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “way”. Weave the relevant ones into your title, subtitle, and description.

google×6home×5app×4shop×4food×4live×3shopping×3game×3

Frequently asked questions

How hard is it to rank for "way" on Google Play?

"way" scores 80 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "way" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 14k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "way"?

Right now the top apps for "way" on Google Play include Way: All-in-One Car Care App, Wayfair - Shop All Things Home, The Way: Meditation & Zen, Waymo, Waze Navigation & Live Traffic. Those are the listings you would need to outrank.

Is "way" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “way” in your market, free

This page covers way on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.