Google PlayUSUnited Statesen-US

“web” keyword difficulty & traffic

How hard it is to rank for web on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
90/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.07 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

95/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 560k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 13.5 days ago on average.

Top apps ranking for “web”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Internet Web Browser - ZEUS

    Internet Web Browser - ZEUS

    tools

    4.4
  2. 2
    Brave Private Web Browser, VPN

    Brave Private Web Browser, VPN

    communication

    4.7
  3. 3
    Samsung Internet Browser

    Samsung Internet Browser

    communication

    3.6
  4. 4
    Firefox Fast & Private Browser

    Firefox Fast & Private Browser

    communication

    4.6
  5. 5
    Browser TV Web - BrowseHere

    Browser TV Web - BrowseHere

    tools

    4.6
  6. 6
    Web Browser & Explorer

    Web Browser & Explorer

    communication

    4.5
  7. 7
    Opera Mini: Fast Web Browser

    Opera Mini: Fast Web Browser

    communication

    4.6
  8. 8
    Web Video Cast | Browser to TV

    Web Video Cast | Browser to TV

    video players

    4.6
  9. 9
    Puffin Web Browser

    Puffin Web Browser

    tools

    1.5
  10. 10
    Google Chrome

    Google Chrome

    communication

    4.1
  11. 11
    Web Browser - Fast & Privacy

    Web Browser - Fast & Privacy

    communication

    4.6
  12. 12
    Opera: Private Web Browser

    Opera: Private Web Browser

    communication

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “web”. Weave the relevant ones into your title, subtitle, and description.

browser×87web×61private×17fast×17internet×6vpn×6explorer×6safe×6

Frequently asked questions

How hard is it to rank for "web" on Google Play?

"web" scores 90 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "web" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 560k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "web"?

Right now the top apps for "web" on Google Play include Internet Web Browser - ZEUS, Brave Private Web Browser, VPN, Samsung Internet Browser, Firefox Fast & Private Browser, Browser TV Web - BrowseHere. Those are the listings you would need to outrank.

Is "web" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “web” in your market, free

This page covers web on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.