Google PlayUSUnited Statesen-US

web keywords

How hard it is to rank for web on Google Play in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
66/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.45 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

65/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 9k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 4.5 days ago on average.

Top apps ranking for “web”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Internet Web Browser - ZEUS

    Internet Web Browser - ZEUS

    tools

    4.3
  2. 2
    Firefox Fast & Private Browser

    Firefox Fast & Private Browser

    communication

    4.6
  3. 3
    Opera: Private Web Browser

    Opera: Private Web Browser

    communication

    4.7
  4. 4
    Samsung Browser

    Samsung Browser

    communication

    3.6
  5. 5
    Brave Private Web Browser, VPN

    Brave Private Web Browser, VPN

    communication

    4.8
  6. 6
    Google Chrome

    Google Chrome

    communication

    4.1
  7. 7
    Microsoft Edge

    Microsoft Edge

    communication

    4.7
  8. 8
    Browser TV Web - BrowseHere

    Browser TV Web - BrowseHere

    tools

    4.6
  9. 9
    Opera Mini: Fast Web Browser

    Opera Mini: Fast Web Browser

    communication

    4.6
  10. 10
    Web Video Cast | Browser to TV

    Web Video Cast | Browser to TV

    video players

    4.6
  11. 11
    JioSphere: Web Browser

    JioSphere: Web Browser

    communication

    3.6
  12. 12
    Web Browser - Fast & Privacy

    Web Browser - Fast & Privacy

    communication

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “web”. Weave the relevant ones into your title, subtitle, and description.

browser×87web×61private×17fast×17internet×6vpn×6explorer×6safe×6

Frequently asked questions

How hard is it to rank for "web" on Google Play?

"web" scores 66 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "web" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 9k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "web"?

Right now the top apps for "web" on Google Play include Internet Web Browser - ZEUS, Firefox Fast & Private Browser, Opera: Private Web Browser, Samsung Browser, Brave Private Web Browser, VPN. Those are the listings you would need to outrank.

Is "web" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “web” in your market, free

This page covers web on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.