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“why” keyword difficulty & traffic

How hard it is to rank for why on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
83/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.16 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

100/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 4.3M installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 2 days ago on average.

Top apps ranking for “why”

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    YouTube Music

    YouTube Music

    music and audio

    4.5
  2. 2
    Spotify: Music and Podcasts

    Spotify: Music and Podcasts

    music and audio

    4.3
  3. 3
    Why?!

    Why?!

    education

  4. 4
    LinkedIn: Community & Network

    LinkedIn: Community & Network

    business

    4.0
  5. 5
    YouTube Kids

    YouTube Kids

    entertainment

    4.2
  6. 6
    Waze Navigation & Live Traffic

    Waze Navigation & Live Traffic

    maps and navigation

    4.2
  7. 7
    YouTube Studio

    YouTube Studio

    video players

    4.3
  8. 8
    LINE: Calls & Messages

    LINE: Calls & Messages

    communication

    3.2
  9. 9
    Nu

    Nu

    finance

    4.7
  10. 10
    WeChat

    WeChat

    communication

    2.9
  11. 11
    Photoroom: AI Photo Editor

    Photoroom: AI Photo Editor

    photography

    4.7
  12. 12
    MyChart

    MyChart

    medical

    4.5

What the top apps have in common

The words that recur most across the apps ranking for “why”. Weave the relevant ones into your title, subtitle, and description.

why×16app×6game×5music×4games×4puzzle×4youtube×3kids×3

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

music and audio

Frequently asked questions

How hard is it to rank for "why" on Google Play?

"why" scores 83 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "why" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 4.3M installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "why"?

Right now the top apps for "why" on Google Play include YouTube Music, Spotify: Music and Podcasts, Why?!, LinkedIn: Community & Network, YouTube Kids. Those are the listings you would need to outrank.

Is "why" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "why"?

Related search terms include music and audio. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “why” in your market, free

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