Google PlayUSUnited Statesen-US

yay” keyword difficulty & traffic

How hard it is to rank for yay on Google Play in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
71/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.35 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

52/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 3k installs on average.
  • Top-3 app strength: 92/100 (higher means tougher incumbents).
  • Top apps updated their listing about 8 days ago on average.

Top apps ranking for “yay

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Yay Casino - Social Casino

    Yay Casino - Social Casino

    game casino

    3.5
  2. 2
    Yay! - Connect by interests

    Yay! - Connect by interests

    social

    4.3
  3. 3
    Yay.com

    Yay.com

    communication

    2.8
  4. 4
    Yay

    Yay

    lifestyle

  5. 5
    Yaychat-Voice chat room

    Yaychat-Voice chat room

    entertainment

    3.1
  6. 6
    YAY Captain – Drive & Earn

    YAY Captain – Drive & Earn

    maps and navigation

  7. 7
    Yay!Timer Interval Timer HIIT

    Yay!Timer Interval Timer HIIT

    health and fitness

  8. 8
    YAY Studio

    YAY Studio

    sports

  9. 9
    YAY Moments

    YAY Moments

    shopping

  10. 10
    Yay AI: Chat, Play, Connect

    Yay AI: Chat, Play, Connect

    entertainment

    3.8
  11. 11
    YAY Portal - Ride, Food& more

    YAY Portal - Ride, Food& more

    travel and local

  12. 12
    YAY Riders – Earn per Order

    YAY Riders – Earn per Order

    food and drink

What the top apps have in common

The words that recur most across the apps ranking for “yay”. Weave the relevant ones into your title, subtitle, and description.

yay×17chat×16casino×12voice×11slots×11party×6play×5learn×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

Frequently asked questions

How hard is it to rank for "yay" on Google Play?

"yay" scores 71 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 92/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "yay" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 3k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "yay"?

Right now the top apps for "yay" on Google Play include Yay Casino - Social Casino, Yay! - Connect by interests, Yay.com, Yay, Yaychat-Voice chat room. Those are the listings you would need to outrank.

Is "yay" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "yay"?

Related search terms include chatgpt. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “yay” in your market, free

This page covers yay on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.