App StoreUSUnited Statesen-US

“dad” keyword difficulty & traffic

How hard it is to rank for dad on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
67/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.43 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

45/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 984 installs on average.
  • Top-3 app strength: 94/100 (higher means tougher incumbents).
  • Top apps updated their listing about 110.5 days ago on average.

Top apps ranking for “dad”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    DadConnect: Dad Community

    DadConnect: Dad Community

    3.7
  2. 2
    Dad Pregnancy Guide: Daddy Up

    Dad Pregnancy Guide: Daddy Up

    4.9
  3. 3
    Virtual Happy Family Dad Games

    Virtual Happy Family Dad Games

    4.3
  4. 4
    HiDaddy - pregnancy for Dads

    HiDaddy - pregnancy for Dads

    4.8
  5. 5
    Dad Tribes

    Dad Tribes

    4.3
  6. 6
    Betterish: Dad Task Manager

    Betterish: Dad Task Manager

    5.0
  7. 7
    Dad Gang

    Dad Gang

    5.0
  8. 8
    Baby Tracker for Dads

    Baby Tracker for Dads

    5.0
  9. 9
    Dad Joke of the Day

    Dad Joke of the Day

    4.6
  10. 10
    Virtual Dad Life: Dad Mom Sim

    Virtual Dad Life: Dad Mom Sim

    4.3
  11. 11
    Single Dad Games Happy Family

    Single Dad Games Happy Family

    3.8
  12. 12
    Naughty Schoolboy Escape Games

    Naughty Schoolboy Escape Games

    4.0

What the top apps have in common

The words that recur most across the apps ranking for “dad”. Weave the relevant ones into your title, subtitle, and description.

dad×71virtual×16family×16jokes×15sim×9happy×7life×6dads×5

Frequently asked questions

How hard is it to rank for "dad" on App Store?

"dad" scores 67 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 94/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "dad" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 984 installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "dad"?

Right now the top apps for "dad" on App Store include DadConnect: Dad Community, Dad Pregnancy Guide: Daddy Up, Virtual Happy Family Dad Games, HiDaddy - pregnancy for Dads, Dad Tribes. Those are the listings you would need to outrank.

Is "dad" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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