App StoreUSUnited Statesen-US

“face” keyword difficulty & traffic

How hard it is to rank for face on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
94/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
99/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.05 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

94/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 124k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 8 days ago on average.

Top apps ranking for “face”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Facebook

    Facebook

    4.5
  2. 2
    FaceApp: Perfect Face Editor

    FaceApp: Perfect Face Editor

    4.7
  3. 3
    Facetune: Photo & Video Editor

    Facetune: Photo & Video Editor

    4.6
  4. 4
    Airbrush: Face Photo Editor

    Airbrush: Face Photo Editor

    4.8
  5. 5
    Facelab: Face & Body Editor

    Facelab: Face & Body Editor

    4.6
  6. 6
    Perfect365: Face Makeup Editor

    Perfect365: Face Makeup Editor

    4.8
  7. 7
    Messenger

    Messenger

    4.7
  8. 8
    Peachy - AI Face & Body Editor

    Peachy - AI Face & Body Editor

    4.9
  9. 9
    Instagram

    Instagram

    4.7
  10. 10
    FaceLab: Face Age, Hair Filter

    FaceLab: Face Age, Hair Filter

    4.6
  11. 11
    Snapchat

    Snapchat

    4.5
  12. 12
    Reface: Face Edit AI Photo App

    Reface: Face Edit AI Photo App

    4.8

What the top apps have in common

The words that recur most across the apps ranking for “face”. Weave the relevant ones into your title, subtitle, and description.

face×69editor×28photo×23swap×15body×10faces×10video×9funny×7

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

facebookphoto editor

Frequently asked questions

How hard is it to rank for "face" on App Store?

"face" scores 94 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "face" get?

It scores 99 out of 100 for search traffic (high), with the top apps for it seeing an estimated 124k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "face"?

Right now the top apps for "face" on App Store include Facebook, FaceApp: Perfect Face Editor, Facetune: Photo & Video Editor, Airbrush: Face Photo Editor, Facelab: Face & Body Editor. Those are the listings you would need to outrank.

Is "face" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "face"?

Related search terms include facebook, photo editor. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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