App StoreUSUnited Statesen-US

family” keyword difficulty & traffic

How hard it is to rank for family on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
85/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
85/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.00 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

89/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 100k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 22 days ago on average.

Top apps ranking for “family

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Family Life!

    Family Life!

    4.4
  2. 2
    Virtual Families 3

    Virtual Families 3

    4.8
  3. 3
    Virtual Families 2 Dream House

    Virtual Families 2 Dream House

    4.4
  4. 4
    My Town : Home - Family Games

    My Town : Home - Family Games

    4.5
  5. 5
    Life Sim 3D: Family Simulator

    Life Sim 3D: Family Simulator

    4.7
  6. 6
    Design Family Life

    Design Family Life

    4.6
  7. 7
    My PlayHome Plus

    My PlayHome Plus

    4.0
  8. 8
    Pregnant Mother Baby Care Sim

    Pregnant Mother Baby Care Sim

    4.4
  9. 9
    Family Go! - Lifetime Sim game

    Family Go! - Lifetime Sim game

    4.7
  10. 10
    Family Island — Farming game

    Family Island — Farming game

    4.8
  11. 11
    Google Family Link

    Google Family Link

    4.7
  12. 12
    Adorable Home

    Adorable Home

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “family”. Weave the relevant ones into your title, subtitle, and description.

family×65life×11virtual×9games×9families×7sim×7simulator×7game×7

Frequently asked questions

How hard is it to rank for "family" on App Store?

"family" scores 85 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "family" get?

It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 100k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "family"?

Right now the top apps for "family" on App Store include Family Life!, Virtual Families 3, Virtual Families 2 Dream House, My Town : Home - Family Games, Life Sim 3D: Family Simulator. Those are the listings you would need to outrank.

Is "family" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “family” in your market, free

This page covers family on App Store in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on Google Play too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.