App StoreUSUnited Statesen-US

kawaii keywords

How hard it is to rank for kawaii on App Store in United States, how much it is searched, and the apps you would compete with.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Hard
67/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.43 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

72/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 6k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 27 days ago on average.

Top apps ranking for “kawaii”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Kwai - Short Video Community

    Kwai - Short Video Community

    4.5
  2. 2
    Kawaii World - Craft and Build

    Kawaii World - Craft and Build

    4.6
  3. 3
    Tanghulu Master - Mukbang ASMR

    Tanghulu Master - Mukbang ASMR

    4.9
  4. 4
    Kuma Sushi Bar

    Kuma Sushi Bar

    4.8
  5. 5
    Kawaii Sealy

    Kawaii Sealy

    4.4
  6. 6
    Kaomoji -- Japanese Emoticons

    Kaomoji -- Japanese Emoticons

    4.8
  7. 7
    MOE Can Change! -Me & MyRoid-

    MOE Can Change! -Me & MyRoid-

    4.4
  8. 8
    Cats Mansion - Cute Merge Game

    Cats Mansion - Cute Merge Game

    4.7
  9. 9
    Pocket Love!

    Pocket Love!

    4.7
  10. 10
    Everskies: Avatar Dress Up

    Everskies: Avatar Dress Up

    4.7
  11. 11
    Kawaii SELECT

    Kawaii SELECT

    4.7
  12. 12
    PinksCam - Kawaii self camera

    PinksCam - Kawaii self camera

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “kawaii”. Weave the relevant ones into your title, subtitle, and description.

kawaii×60stickers×12cute×8anime×8game×7cat×6japanese×5world×4

Frequently asked questions

How hard is it to rank for "kawaii" on App Store?

"kawaii" scores 67 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "kawaii" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 6k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "kawaii"?

Right now the top apps for "kawaii" on App Store include Kwai - Short Video Community, Kawaii World - Craft and Build, Tanghulu Master - Mukbang ASMR, Kuma Sushi Bar, Kawaii Sealy. Those are the listings you would need to outrank.

Is "kawaii" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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