App StoreUSUnited Statesen-US

“loan” keyword difficulty & traffic

How hard it is to rank for loan on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Medium
64/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.50 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

93/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 85k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 7 days ago on average.

Top apps ranking for “loan”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Upstart: Personal Loans + More

    Upstart: Personal Loans + More

    4.9
  2. 2
    Brigit: Cash Advance & Credit

    Brigit: Cash Advance & Credit

    4.8
  3. 3
    Lenme: Investing and Borrowing

    Lenme: Investing and Borrowing

    4.5
  4. 4
    Tilt: Cash Advance & Credit

    Tilt: Cash Advance & Credit

    4.8
  5. 5
    Possible: Fast Cash & Credit

    Possible: Fast Cash & Credit

    4.8
  6. 6
    Prosper: Personal Loans

    Prosper: Personal Loans

    4.8
  7. 7
    Klover - Instant Cash Advance

    Klover - Instant Cash Advance

    4.8
  8. 8
    Dave: Credit, Cash & Money App

    Dave: Credit, Cash & Money App

    4.8
  9. 9
    FloatMe: Fast Cash Advance App

    FloatMe: Fast Cash Advance App

    4.8
  10. 10
    True Finance: Cash Advance

    True Finance: Cash Advance

    4.8
  11. 11
    Cash Advance - Payday Brin

    Cash Advance - Payday Brin

    4.7
  12. 12
    Grant Cash Advance

    Grant Cash Advance

    4.9

What the top apps have in common

The words that recur most across the apps ranking for “loan”. Weave the relevant ones into your title, subtitle, and description.

loan×51calculator×22loans×19cash×10home×10advance×8app×7credit×6

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

cash app

Frequently asked questions

How hard is it to rank for "loan" on App Store?

"loan" scores 64 out of 100 for difficulty on App Store in United States, which is medium. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "loan" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 85k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "loan"?

Right now the top apps for "loan" on App Store include Upstart: Personal Loans + More, Brigit: Cash Advance & Credit, Lenme: Investing and Borrowing, Tilt: Cash Advance & Credit, Possible: Fast Cash & Credit. Those are the listings you would need to outrank.

Is "loan" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "loan"?

Related search terms include cash app. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “loan” in your market, free

This page covers loan on App Store in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on Google Play too, in any country and language, and tracks your own app’s live rank for it, updated daily.

Analyze it free

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.