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“mail” keyword difficulty & traffic

How hard it is to rank for mail on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
88/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.09 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

80/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 25k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 10 days ago on average.

Top apps ranking for “mail”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Mail

    Mail

    4.6
  2. 2
    Gmail - Email by Google

    Gmail - Email by Google

    4.7
  3. 3
    Microsoft Outlook

    Microsoft Outlook

    4.8
  4. 4
    Yahoo Mail: Your Email & Inbox

    Yahoo Mail: Your Email & Inbox

    4.7
  5. 5
    mail.com - email & cloud

    mail.com - email & cloud

    4.7
  6. 6
    Email - Edison Mail

    Email - Edison Mail

    4.5
  7. 7
    Proton Mail - Encrypted Email

    Proton Mail - Encrypted Email

    4.7
  8. 8
    myMail box: email client app

    myMail box: email client app

    4.4
  9. 9
    Google

    Google

    4.6
  10. 10
    Yandex Mail

    Yandex Mail

    4.8
  11. 11
    Blue Mail - Email | Calendar

    Blue Mail - Email | Calendar

    4.4
  12. 12
    Spark Mail: AI Email Assistant

    Spark Mail: AI Email Assistant

    4.6

What the top apps have in common

The words that recur most across the apps ranking for “mail”. Weave the relevant ones into your title, subtitle, and description.

mail×56email×46temp×11outlook×7cloud×6calendar×5app×5gmail×4

Frequently asked questions

How hard is it to rank for "mail" on App Store?

"mail" scores 88 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "mail" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 25k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "mail"?

Right now the top apps for "mail" on App Store include Mail, Gmail - Email by Google, Microsoft Outlook, Yahoo Mail: Your Email & Inbox, mail.com - email & cloud. Those are the listings you would need to outrank.

Is "mail" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “mail” in your market, free

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