App StoreUSUnited Statesen-US

“pay” keyword difficulty & traffic

How hard it is to rank for pay on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
94/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
99/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.05 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

99/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 424k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 4.5 days ago on average.

Top apps ranking for “pay”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    PayPal - Pay, Send, Save

    PayPal - Pay, Send, Save

    4.8
  2. 2
    Apple Wallet

    Apple Wallet

    4.8
  3. 3
    Cash App

    Cash App

    4.8
  4. 4
    Afterpay: Pay over time

    Afterpay: Pay over time

    4.9
  5. 5
    DailyPay On-Demand Pay

    DailyPay On-Demand Pay

    4.8
  6. 6
    Venmo

    Venmo

    4.9
  7. 7
    PayRange

    PayRange

    4.7
  8. 8
    Klarna: Smarter everyday money

    Klarna: Smarter everyday money

    4.9
  9. 9
    Affirm: Buy now, pay over time

    Affirm: Buy now, pay over time

    4.9
  10. 10
    Payactiv

    Payactiv

    4.7
  11. 11
    Sezzle: Buy Now, Pay Later

    Sezzle: Buy Now, Pay Later

    4.9
  12. 12
    Zip - Buy Now, Pay Later

    Zip - Buy Now, Pay Later

    4.9

What the top apps have in common

The words that recur most across the apps ranking for “pay”. Weave the relevant ones into your title, subtitle, and description.

pay×27cash×12money×10real×6sportsbook×6app×5win×5casino×5

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

paypalcash app

Frequently asked questions

How hard is it to rank for "pay" on App Store?

"pay" scores 94 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "pay" get?

It scores 99 out of 100 for search traffic (high), with the top apps for it seeing an estimated 424k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "pay"?

Right now the top apps for "pay" on App Store include PayPal - Pay, Send, Save, Apple Wallet, Cash App, Afterpay: Pay over time, DailyPay On-Demand Pay. Those are the listings you would need to outrank.

Is "pay" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "pay"?

Related search terms include paypal, cash app. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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