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sports” keyword difficulty & traffic

How hard it is to rank for sports on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
99/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
92/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Good

Demand outweighs the competition.

KEI 0.93 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

99/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 270k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 3 days ago on average.

Top apps ranking for “sports

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Apple Sports

    Apple Sports

    4.7
  2. 2
    ESPN: Live Sports & Scores

    ESPN: Live Sports & Scores

    4.7
  3. 3
    theScore: Sports News & Scores

    theScore: Sports News & Scores

    4.8
  4. 4
    Real - Sports

    Real - Sports

    4.8
  5. 5
    Yahoo Sports: Scores and News

    Yahoo Sports: Scores and News

    4.6
  6. 6
    CBS Sports: Live Scores & News

    CBS Sports: Live Scores & News

    4.7
  7. 7
    Bleacher Report: Sports News

    Bleacher Report: Sports News

    4.6
  8. 8
    Sports Alerts

    Sports Alerts

    4.8
  9. 9
    FOX Sports: Watch Live Games

    FOX Sports: Watch Live Games

    4.2
  10. 10
    NBC Sports

    NBC Sports

    4.6
  11. 11
    The Athletic: All Sports News

    The Athletic: All Sports News

    4.8
  12. 12
    NBA: Live Games & Scores

    NBA: Live Games & Scores

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “sports”. Weave the relevant ones into your title, subtitle, and description.

sports×62live×20scores×13news×9sportsbook×8betting×7fantasy×6casino×6

Frequently asked questions

How hard is it to rank for "sports" on App Store?

"sports" scores 99 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "sports" get?

It scores 92 out of 100 for search traffic (high), with the top apps for it seeing an estimated 270k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "sports"?

Right now the top apps for "sports" on App Store include Apple Sports, ESPN: Live Sports & Scores, theScore: Sports News & Scores, Real - Sports, Yahoo Sports: Scores and News. Those are the listings you would need to outrank.

Is "sports" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

Check “sports” in your market, free

This page covers sports on App Store in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on Google Play too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.