App StoreUSUnited Statesen-US

“toy” keyword difficulty & traffic

How hard it is to rank for toy on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
88/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
96/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.09 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

82/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 35k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 71 days ago on average.

Top apps ranking for “toy”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Toy Blast

    Toy Blast

    4.7
  2. 2
    Toon Blast

    Toon Blast

    4.7
  3. 3
    Super Toy 3D

    Super Toy 3D

    4.6
  4. 4
    Antistress - Relaxing games

    Antistress - Relaxing games

    4.8
  5. 5
    Fidget Trading 3D- Toy Collect

    Fidget Trading 3D- Toy Collect

    4.6
  6. 6
    TOYS: Crash Arena

    TOYS: Crash Arena

    4.8
  7. 7
    My Toy Shop!

    My Toy Shop!

    4.7
  8. 8
    Fidget Toy Maker

    Fidget Toy Maker

    4.6
  9. 9
    Fidget Toys Trading: 3D Pop It

    Fidget Toys Trading: 3D Pop It

    4.5
  10. 10
    Toy And Games for kids & Baby

    Toy And Games for kids & Baby

    3.6
  11. 11
    Toy Match 3D: Triple Match

    Toy Match 3D: Triple Match

    4.8
  12. 12
    Fidget Toys 3D

    Fidget Toys 3D

    4.2

What the top apps have in common

The words that recur most across the apps ranking for “toy”. Weave the relevant ones into your title, subtitle, and description.

toy×56blast×20match×17games×11toys×11pop×10crush×10saga×8

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

block blast

Frequently asked questions

How hard is it to rank for "toy" on App Store?

"toy" scores 88 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "toy" get?

It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 35k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "toy"?

Right now the top apps for "toy" on App Store include Toy Blast, Toon Blast, Super Toy 3D, Antistress - Relaxing games, Fidget Trading 3D- Toy Collect. Those are the listings you would need to outrank.

Is "toy" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "toy"?

Related search terms include block blast. Building a basket of related long-tail keywords usually beats chasing one hard head term.

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