App StoreUSUnited Statesen-US

“work” keyword difficulty & traffic

How hard it is to rank for work on App Store in United States, how much it is searched, and the apps you would compete with.

Difficulty

Hard
72/ 100

High competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.

Search traffic

High
99/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 1.38 · traffic vs difficulty

Competitor strength

Strong

Established apps hold the ranks that matter, so breaking in is hard.

90/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 84k installs on average.
  • Top-3 app strength: 100/100 (higher means tougher incumbents).
  • Top apps updated their listing about 6.5 days ago on average.

Top apps ranking for “work”

The listings you would compete with. These hold the top spots on App Store in United States right now.

  1. 1
    Instawork: Work when you want

    Instawork: Work when you want

    4.7
  2. 2
    Shiftsmart - Find Work

    Shiftsmart - Find Work

    4.1
  3. 3
    JobStack for Work: Gig Jobs

    JobStack for Work: Gig Jobs

    4.8
  4. 4
    Amazon Flex

    Amazon Flex

    4.7
  5. 5
    WorkWhile

    WorkWhile

    4.7
  6. 6
    Indeed Flex - Job Search

    Indeed Flex - Job Search

    4.8
  7. 7
    Bluecrew - Find Flexible Work

    Bluecrew - Find Flexible Work

    4.6
  8. 8
    Indeed Job Search

    Indeed Job Search

    4.8
  9. 9
    Shipt: Shopper and Driver

    Shipt: Shopper and Driver

    4.7
  10. 10
    Microsoft Word

    Microsoft Word

    4.7
  11. 11
    Instacart Shopper: Earn money

    Instacart Shopper: Earn money

    4.8
  12. 12
    GigSmart Get Gigs

    GigSmart Get Gigs

    4.7

What the top apps have in common

The words that recur most across the apps ranking for “work”. Weave the relevant ones into your title, subtitle, and description.

work×30job×9search×8shift×8calendar×7jobs×5hours×5tracker×5

Frequently asked questions

How hard is it to rank for "work" on App Store?

"work" scores 72 out of 100 for difficulty on App Store in United States, which is hard. The apps in the top 3 are very strong (app power 100/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "work" get?

It scores 99 out of 100 for search traffic (high), with the top apps for it seeing an estimated 84k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "work"?

Right now the top apps for "work" on App Store include Instawork: Work when you want, Shiftsmart - Find Work, JobStack for Work: Gig Jobs, Amazon Flex, WorkWhile. Those are the listings you would need to outrank.

Is "work" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

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