This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| indiana farm bureau insurance | #1 | — |  |     | ||
| indiana insurance | #1 | — | |    | ||
| farm bureau insurance | #4 | |  | | ||
| mobile insurance app | #17 |  |  |      | ||
| insurance policy tracker | #28 |  |  |      | ||
| insurance appOpportunity | Not ranked | — | — |  | ||
| policy managementOpportunity | Not ranked | — | — |    | ||
| claims filingOpportunity | Not ranked | — | — |      | ||
| auto id cardsOpportunity | Not ranked | — | — |     | ||
| premium paymentOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SmartBunny Insurance
Finance
Farm Bureau Financial Services
Finance
Health Insurance Portal
Health & Fitness
Indiana Farm Bureau
Events
Insurance Exam Prep: LIC,NIACL
Education
Texas Farm Bureau Insurance
Finance
Mercury Insurance: Car & Home
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Kalshi: Trade News & Sports
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Progressive
Klarna: Smarter everyday money
Trump Accounts: Official App
Chase Mobile
Bank of America Mobile Banking
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app dominates its brand keywords (rank #1 for "indiana farm bureau insurance" and "indiana insurance"), but fails to rank for high‑traffic generic insurance terms and suffers from a low quality score, limiting overall visibility to 62/100.
The app ranks #1 for "indiana farm bureau insurance" (traffic 39) and "indiana insurance" (traffic 53) and #4 for "farm bureau insurance" (traffic 37), giving it a solid foundation for brand searches.
High‑traffic generic keywords such as "insurance app" (traffic 74), "policy management" (35), "claims filing" (35) and "auto id cards" (43) have no rankings, preventing discovery beyond brand‑driven searches.
A quality score of 40% reflects weak conversion factors: the app has no reviews (0 rating), a truncated description, and likely insufficient visual assets, all of which hurt install rates.
Charts score is 0%, meaning the app isn’t appearing in top install charts. Boosting daily install volume through targeted campaigns can unlock chart placement and improve overall visibility.
Competitors like SmartBunny and Farm Bureau Financial Services rank ahead on keywords such as "mobile insurance app" (rank 17) and likely on others they own. Analyzing their listings can reveal untapped keyword opportunities to add to your copy.
- 1Revise title and short description to incorporate high‑traffic generic terms (e.g., "insurance app", "policy management", "claims filing", "auto ID cards", "premium payment") while staying within character limits.
- 2Expand the long description with keyword‑rich bullet points and FAQs that naturally include the missing keywords, aiming for at least 2,000 characters.
- 3Add high‑resolution screenshots and a 15‑second video that showcase policy tracking, claim filing, and digital ID cards, overlaying target keywords on each asset.
- 4Implement an in‑app review prompt after a successful claim or policy update to earn at least 20 five‑star reviews, raising the rating and quality score.
- 5Launch a localized Google App Campaign targeting Indiana users to increase daily installs, aiming for entry into the Finance category charts within 30 days.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): indiana insurance.
Good visibility score
Score of 62/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Indiana Farm Bureau Insurance?
Indiana Farm Bureau Insurance has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Indiana Farm Bureau Insurance rank?
Indiana Farm Bureau Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Indiana Farm Bureau Insurance?
Based on shared keyword rankings, the most frequent competitors of Indiana Farm Bureau Insurance are Indiana Farm Bureau, SmartBunny Insurance, Insurance Exam Prep: LIC,NIACL. These apps appear next to Indiana Farm Bureau Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Indiana Farm Bureau Insurance in on the Google Play?
Indiana Farm Bureau Insurance is listed in the Finance category on the Google Play.
How can Indiana Farm Bureau Insurance improve its App Store Optimization?
Based on this audit, Indiana Farm Bureau Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Indiana Farm Bureau Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.