This audit was generated on March 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cost track | #1 | — |  |     | ||
| income tracker | #41 |  |  |    | ||
| expense organizerOpportunity | #62 |  |  |   | ||
| expense tracker | #63 |  |  |    | ||
| expense manager | #75 |  |  |  | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| budgeting appOpportunity | Not ranked | — | — |  | ||
| financial managerOpportunity | Not ranked | — | — |     | ||
| money manager | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Money Manager & Budget Tracker
Finance
Finch: Expense Tracker, Budget
Finance
Wallet: Income Expense Tracker
Finance
Money Flow. Budget Tracker.
Finance
Trackwallet: Budget & Expenses
Finance
BILL Spend & Expense (Divvy)
Business
Beyond Budget - Budget Planner
Finance
Expense Tracker · Money Gone?
Productivity
CashFlow – Expense Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
TurboTax: File Your Tax Return
Rocket Mortgage
Progressive
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
IRS2Go
Kalshi: Trade News & Sports
Chase Mobile
Intuit Credit Karma
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Cost Track has a strong product quality (88% quality score) and dominates its brand keyword, but suffers from poor overall visibility (28/100) due to limited keyword rankings and no category placement. Immediate focus should be on expanding keyword coverage and optimizing metadata to capture high‑traffic, low‑difficulty terms.
The app ranks #1 for its exact brand keyword "cost track" with traffic 73, giving a solid foothold for brand searches. Maintain this position and use it as an anchor when adding related keywords.
Only 5 of the top 10 target keywords are ranked, with critical terms like "budget planner" and "personal finance" not appearing at all despite traffic scores above 70. This limits organic discovery and drives the low visibility score (31%).
The app is not listed in the Finance category rankings and has a 0% charts score, indicating missing structured data (e.g., in‑app purchase tags, localized screenshots). This hurts both discoverability and conversion.
Keywords such as "personal finance" (traffic 71, difficulty 36) and "income tracker" (traffic 71, difficulty 31) are currently unranked. Integrating them into the title, short description, and feature list can quickly improve rankings.
Competitors ahead (e.g., Money Manager & Budget Tracker, Finch) rank for shared keywords like "expense tracker" and "budgeting app." Adding these terms to the app’s metadata and leveraging similar visual assets can help overtake them.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Cost Track – Budget Planner & Expense Tracker").
- 2Inject top‑performing keywords (personal finance, budget planner, budgeting app, expense manager) into the short description, long description bullet points, and subtitle.
- 3Add a localized subtitle and “What’s new” copy that highlights at least two primary keywords per update.
- 4Create new feature graphics and screenshots emphasizing budgeting and income‑tracking features, tagging them with relevant keywords to boost charts score.
- 5Implement an in‑app review prompt to increase review count and aim for a rating >4.3, which further supports organic ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3620 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Cost Track - Expense Tracker?
Cost Track - Expense Tracker has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 1, 2026.
On how many keywords does Cost Track - Expense Tracker rank?
Cost Track - Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Cost Track - Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Cost Track - Expense Tracker are Trackwallet: Budget & Expenses, Money Manager & Budget Tracker, BILL Spend & Expense (Divvy). These apps appear next to Cost Track - Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Cost Track - Expense Tracker in on the Google Play?
Cost Track - Expense Tracker is listed in the Finance category on the Google Play.
How can Cost Track - Expense Tracker improve its App Store Optimization?
Based on this audit, Cost Track - Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Cost Track - Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.