How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess strategy | #23 | |||||
| chess king learn | #34 | |||||
| chess tactics | #57 | |||||
| chess exercises | #97 | |||||
| chess lessons | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| chess courses | Not ranked | — | — | |||
| improve chess | Not ranked | — | — | |||
| chess practice | Not ranked | — | — | |||
| chess study | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has solid user satisfaction (4.6 rating, 75% quality score) but suffers from extremely low discoverability (15/100 visibility, only 4/10 keywords ranked). Immediate focus should be on keyword optimization and metadata enrichment to capture high‑traffic search terms.
Only 4 of the 10 analyzed keywords rank, with many high‑traffic terms like "chess lessons", "chess training", and "improve chess" not ranked at all. This limits organic search visibility and accounts for the 15% keyword score.
The app enjoys a 4.6‑star rating from 1,453 reviews, contributing to a healthy 75% quality score. Leveraging this social proof in the store listing (e.g., highlighted review snippets) can boost conversion rates.
Current title "Chess Strategy & Tactics Vol 2" misses high‑volume keywords such as "chess lessons" and "chess training" (traffic 55‑51). Adding a subtitle like "Chess Lessons, Training & Tactics" can capture these searches without exceeding character limits.
The first 500 characters are truncated and lack keyword density. Expanding the long description to 3,000‑4,000 characters and naturally embedding top keywords will improve relevance signals for Google Play's algorithm.
Competitors share only one keyword each with the app, indicating untapped keyword space. Target additional terms like "chess exercises", "chess courses", and "chess study" where competitors rank but the app does not.
Actionable recommendations to improve your visibility
Your description is 3497 characters, providing good keyword density and information for users.
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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