This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess strategy | #23 |  |  |      | ||
| chess king learn | #34 |  |  |     | ||
| chess tactics | #57 |  |  |     | ||
| chess exercisesOpportunity | #97 |  |  |   | ||
| chess lessonsOpportunity | Not ranked | — | — |   | ||
| chess trainingOpportunity | Not ranked | — | — |  | ||
| chess coursesOpportunity | Not ranked | — | — |   | ||
| improve chessOpportunity | Not ranked | — | — | | ||
| chess practiceOpportunity | Not ranked | — | — | | ||
| chess studyOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Training system by M Dvoretsky
Game Educational
Brilliant Chess: Chess Puzzles
Game Board
Ouroboros King Chess Roguelike
Game Strategy
Simple Defense (Chess Puzzles)
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has solid user satisfaction (4.6 rating, 75% quality score) but suffers from extremely low discoverability (15/100 visibility, only 4/10 keywords ranked). Immediate focus should be on keyword optimization and metadata enrichment to capture high‑traffic search terms.
Only 4 of the 10 analyzed keywords rank, with many high‑traffic terms like "chess lessons", "chess training", and "improve chess" not ranked at all. This limits organic search visibility and accounts for the 15% keyword score.
The app enjoys a 4.6‑star rating from 1,453 reviews, contributing to a healthy 75% quality score. Leveraging this social proof in the store listing (e.g., highlighted review snippets) can boost conversion rates.
Current title "Chess Strategy & Tactics Vol 2" misses high‑volume keywords such as "chess lessons" and "chess training" (traffic 55‑51). Adding a subtitle like "Chess Lessons, Training & Tactics" can capture these searches without exceeding character limits.
The first 500 characters are truncated and lack keyword density. Expanding the long description to 3,000‑4,000 characters and naturally embedding top keywords will improve relevance signals for Google Play's algorithm.
Competitors share only one keyword each with the app, indicating untapped keyword space. Target additional terms like "chess exercises", "chess courses", and "chess study" where competitors rank but the app does not.
- 1Revise app title and add a keyword‑rich subtitle (e.g., include "chess lessons" and "chess training").
- 2Populate the keyword field with unranked high‑traffic terms: chess lessons, chess training, improve chess, chess practice, chess study.
- 3Expand the long description to 3,000+ characters, weaving in top‑traffic keywords and LSI phrases naturally.
- 4Add a short description that highlights the app’s unique value (e.g., "34 lessons + 750 exercises from champion‑level games").
- 5Run A/B tests on icon, feature graphic, and screenshots to improve click‑through rate and drive installs, aiming to appear on charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3497 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Strategy & Tactics Vol 2?
Chess Strategy & Tactics Vol 2 has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Strategy & Tactics Vol 2 rank?
Chess Strategy & Tactics Vol 2 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Strategy & Tactics Vol 2?
Based on shared keyword rankings, the most frequent competitors of Chess Strategy & Tactics Vol 2 are Training system by M Dvoretsky, Chess Middlegame V, Brilliant Chess: Chess Puzzles. These apps appear next to Chess Strategy & Tactics Vol 2 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Strategy & Tactics Vol 2 in on the Google Play?
Chess Strategy & Tactics Vol 2 is listed in the Game Board category on the Google Play.
How can Chess Strategy & Tactics Vol 2 improve its App Store Optimization?
Based on this audit, Chess Strategy & Tactics Vol 2 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Strategy & Tactics Vol 2.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.