How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sicilian defense | #1 | — | ||||
| chess king | #35 | |||||
| chess strategies | #44 | |||||
| chess tactics | #54 | |||||
| chess openings | #79 | |||||
| chess training | Not ranked | — | — | |||
| chess lessons | Not ranked | — | — | |||
| chess puzzles | Not ranked | — | — | |||
| chess games | Not ranked | — | — | |||
| chess courses | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid quality score (75%) and strong user rating (4.5), but its visibility is hampered by a low keywords score (34%) and zero chart rankings. Prioritizing keyword optimization and chart performance will unlock growth.
The app scores 75% on quality and holds a 4.5/5 rating from 750 reviews, indicating good user satisfaction and likely strong retention. Leverage this credibility in promotional copy and ad assets to improve conversion rates.
Only 5 out of 10 target keywords are ranked; key terms like "chess tactics" (rank 54) and "chess openings" (rank 79) are far from the top, while five high‑traffic keywords (e.g., "chess puzzles", "chess lessons") are not ranked at all. Expand and re‑prioritize the keyword set.
Charts score is 0% with no global or category ranking, which limits organic discoverability. The app needs a boost in installs and active user metrics to break into the charts.
"sicilian defense" already ranks #1 with traffic 35. Embed this exact phrase in the app title, short description, and prominent bullet points to capture more high‑intent searches.
Competitors rank for similar terms but none dominate the high‑traffic keywords the app currently misses (e.g., "chess puzzles" traffic 47, difficulty 75). Adding these to the metadata can capture untapped search volume.
The app is listed under "Game Board" but is not ranked, suggesting the category may not reflect user intent. Consider moving to a more education‑oriented subcategory (e.g., "Education > Chess") to improve relevance.
Actionable recommendations to improve your visibility
Your description is 2932 characters, providing good keyword density and information for users.
Your 4.5 star rating builds user trust and improves conversion rates.
Ranking in top 10 for 1 keyword(s): sicilian defense.
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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