This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess strategy | #11 |  |  |      | ||
| chess king | #19 |  |  |    | ||
| chess theory | #35 |  |  |     | ||
| chess tactics | #47 |  |  |     | ||
| tactics trainingOpportunity | #51 |  |  |      | ||
| chess lessonsOpportunity | #99 |  |  |   | ||
| chess coursesOpportunity | Not ranked | — | — |   | ||
| chess improvementOpportunity | Not ranked | — | — |  | ||
| chess practiceOpportunity | Not ranked | — | — | | ||
| chess trainingOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Capturing Pieces 1 (Chess)
Game Board
Chess Rush: Chess Puzzles Game
Game Board
Thenics: Calisthenics Coach
Health & Fitness
Chess Endgame Studies
Game Board
Chess Training: Proven Drills
Game Board
Chess Tactics for Beginners
Game Board
Chess King - Learn to Play
Game Board
BlackJack Trainer Pro
Game Card
ICC - Play Chess Online
Game Board
Chess Tactic Puzzles
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has solid quality (75% quality score, 4.6 rating) but suffers from very low visibility (28/100) due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and conversion assets to lift rankings and drive installs.
The app maintains a 4.6‑star rating across 1,008 reviews, indicating strong user satisfaction. Leverage this by showcasing rating badges in the store listing and encouraging more reviews to improve conversion.
Overall visibility is only 28/100 with a 0% chart score, meaning the app is not appearing in any top‑charts. This is primarily driven by the lack of installs needed to trigger chart placement.
Only 6 of the 10 target keywords rank, and the highest rank is 11 for "chess strategy". High‑traffic keywords like "chess tactics" (rank 47) and "chess theory" (rank 35) are far from the top 10, limiting discovery.
The current title "Chess Strategy & Tactics Vol 1" does not include the high‑traffic keyword "chess tactics" (traffic 39) and misses "chess training" (traffic 51). Adding these keywords can boost relevance without exceeding the 30‑character limit.
Keywords such as "chess improvement" (traffic 52, difficulty 43) and "chess practice" (traffic 51, difficulty 41) are currently unranked. Target these medium‑traffic, low‑difficulty terms in the description and metadata to gain quick wins.
- 1Revise the app title to include "chess tactics" and/or "chess training" while staying within the 30‑character limit.
- 2Rewrite the short description and first 150 characters of the full description to embed high‑traffic, low‑difficulty keywords (e.g., chess improvement, chess practice, chess training).
- 3Add the unranked but promising keywords (chess improvement, chess practice, chess training, chess courses) to the keyword field and sprinkle them naturally throughout the description.
- 4Create new high‑quality screenshots and a short video highlighting puzzle solving and lesson flow to improve conversion rates and encourage chart placement.
- 5Launch an in‑app prompt to solicit more 5‑star reviews and respond to existing feedback to maintain the 4.6 rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3969 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Strategy & Tactics Vol 1?
Chess Strategy & Tactics Vol 1 has a visibility score of 28 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Strategy & Tactics Vol 1 rank?
Chess Strategy & Tactics Vol 1 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Strategy & Tactics Vol 1?
Based on shared keyword rankings, the most frequent competitors of Chess Strategy & Tactics Vol 1 are Capturing Pieces 1 (Chess), Chess Tactics for Beginners, Chess Rush: Chess Puzzles Game. These apps appear next to Chess Strategy & Tactics Vol 1 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Strategy & Tactics Vol 1 in on the Google Play?
Chess Strategy & Tactics Vol 1 is listed in the Game Board category on the Google Play.
How can Chess Strategy & Tactics Vol 1 improve its App Store Optimization?
Based on this audit, Chess Strategy & Tactics Vol 1 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Strategy & Tactics Vol 1.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.