This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess opener | #1 | — |  |     | ||
| eco chess | #1 | — | |    | ||
| chess database | #4 | |  |   | ||
| chess repertoire | #5 | |  |   | ||
| chess opening | #8 |  | |   | ||
| chess openings | #14 |  |  | | ||
| chess engine | #27 |  |  |      | ||
| chess analysis | #47 |  |  |   | ||
| chess trainerOpportunity | Not ranked | — | — |  | ||
| chess strategyOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ChessRecall: Chess Openings
Game Board
Lichess
Game Board
Chess Openings Promaster
Game Board
Chess Opener Lite
Game Board
Chess Opening Lab (1400-2000)
Game Board
Chess Prep Pro Openings
Game Board
Chess Openings & Repertoire
Game Board
Chessvision.ai Chess Scanner
Tools
Lotus Chess – Trainer
Education
SimpleChess - chess game
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
MONOPOLY
The Game of Life 2
Ticket to Ride®
Root Board Game
Wingspan: The Board Game
Clue: Classic Edition
Clue: Official Hasbro Game
Exploding Kittens® 2
Battleship: The Board Game
Mouse Trap: Hasbro Board Game
Truth or Dare +18
Keep Talking & Nobody Explodes
Bíblia e Ação PRO
Chess Master Pro 2026 Offline
Sentinels of Earth-Prime
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Opener PRO ranks well for core keywords but suffers from low quality signals and zero chart presence, limiting its install volume. Immediate focus should be on boosting ratings, expanding keyword coverage, and improving visual assets to drive conversions.
The app holds #1 positions for "chess opener" and "eco chess" with traffic scores of 35 and 45 respectively, contributing heavily to its 93% keyword score. Leverage these rankings by highlighting these terms in the short description and ad copy.
A 65% quality score combined with a 3.7‑star rating from only 108 reviews hampers conversion and reduces visibility in Google Play's algorithm. This likely contributes to the 0% charts score.
The app is not appearing in any global or category charts, indicating insufficient install velocity. Without chart traction, organic discovery is severely limited.
Keywords such as "chess trainer" (traffic 50) and "chess strategy" (traffic 48) are not currently ranked. Adding these terms to the long description and localized metadata can capture additional search demand.
At $7.99 the app is priced higher than most competitors (e.g., free Lichess), which may deter installs. Introducing a limited‑time discount or a freemium tier can boost download numbers, improve chart rank, and generate more reviews.
Current assets lack a video preview and clear differentiation of premium features (e.g., Stockfish analysis, grandmaster repertoires). Adding a 15‑second gameplay video and updating screenshots to spotlight these USPs can increase click‑through and conversion rates.
- 1Implement an in‑app prompt and email campaign to collect >500 reviews and raise the average rating above 4.2.
- 2Update the long description to include unranked high‑traffic keywords ("chess trainer", "chess strategy") and add localized versions for top markets.
- 3Refresh visual assets: add a short video demo, highlight premium features in screenshots, and use clearer call‑to‑action overlays.
- 4Run a promotional price drop to $4.99 or launch a 7‑day free trial to accelerate install velocity and target chart placement.
- 5Monitor competitor ad creatives and incorporate unique selling points (ECO classification, grandmaster repertoires) into Google UAC campaigns.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1879 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): chess opening, eco chess, chess repertoire.
Good visibility score
Score of 73/100 indicates solid app store presence.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Opener PRO?
Chess Opener PRO has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Opener PRO rank?
Chess Opener PRO is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Opener PRO?
Based on shared keyword rankings, the most frequent competitors of Chess Opener PRO are Chess Prep Pro Openings, ChessRecall: Chess Openings, Chess Openings & Repertoire. These apps appear next to Chess Opener PRO on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Opener PRO in on the Google Play?
Chess Opener PRO is listed in the Game Board category on the Google Play.
How can Chess Opener PRO improve its App Store Optimization?
Based on this audit, Chess Opener PRO should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Opener PRO.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.