This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| occasionly | #1 | Live trend | — |  | |||
| birthday reminders | #19 | Live trend |  |  | |||
| birthday notification | #34 | Live trend |  |  | |||
| contact birthday | #35 | Live trend | |  | |||
| birthday trackerOpportunity | #78 | Live trend |  |  | |||
| anniversary alertsOpportunity | Not ranked | Live trend | — | — | |||
| whatsapp remindersOpportunity | Not ranked | Live trend | — | — | |||
| telegram alertsOpportunity | Not ranked | Live trend | — | — | |||
| special occasionOpportunity | Not ranked | Live trend | — | — | |||
| reminder appOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Occasionly ranks #1 for its brand name but lacks visibility for high‑traffic generic keywords and has no chart presence, resulting in a low overall ASO score. Immediate focus should be on keyword expansion, content optimization, and acquiring social proof.
The app ranks #1 for the exact brand keyword "occasionly" with 41 monthly searches and a difficulty score of 28, providing strong visibility for brand‑specific queries.
Core terms like "birthday reminders" (rank 19) and "reminder app" (not ranked) have moderate difficulty (35‑40) but high traffic (37‑76), indicating missed discovery opportunities.
Keywords with substantial traffic such as "whatsapp reminders" (traffic 51) and "anniversary alerts" (traffic 50) are currently unranked; targeting them can quickly boost visibility.
The app has a 0% charts score and is not appearing in global or category rankings, reflecting low install volume and weak ASO signals.
With zero reviews and a 13% quality score, encouraging users to leave 5‑star ratings will improve conversion rates and signal quality to the algorithm.
Support for WhatsApp and Telegram alerts differentiates Occasionly from competitors; highlighting this in the title, short description, and screenshots can attract niche users.
- 1Add high‑traffic generic keywords (e.g., "birthday reminders", "birthday tracker", "reminder app") to title and short description.
- 2Rewrite the long description to naturally include unranked but valuable keywords such as "whatsapp reminders" and "anniversary alerts".
- 3Create new screenshots and a video that showcase WhatsApp/Telegram reminders and dark mode, then run an A/B test.
- 4Implement an in‑app prompt to request reviews after a successful reminder, aiming for at least 20 five‑star reviews within 30 days.
- 5Launch a small PR/press outreach campaign to generate backlinks and increase install volume, helping to achieve a chart ranking.
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Occasionly: Birthday Reminders?
Occasionly: Birthday Reminders has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Occasionly: Birthday Reminders rank?
Occasionly: Birthday Reminders is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Occasionly: Birthday Reminders?
Based on shared keyword rankings, the most frequent competitors of Occasionly: Birthday Reminders are Birthday Calendar & Widgets, Occasion Match, Birday - Birthday Manager. These apps appear next to Occasionly: Birthday Reminders on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Occasionly: Birthday Reminders in on the Google Play?
Occasionly: Birthday Reminders is listed in the Productivity category on the Google Play.
How can Occasionly: Birthday Reminders improve its App Store Optimization?
Based on this audit, Occasionly: Birthday Reminders should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Occasionly: Birthday Reminders.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.