How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
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Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
Occasionly ranks #1 for its brand name but lacks visibility for high‑traffic generic keywords and has no chart presence, resulting in a low overall ASO score. Immediate focus should be on keyword expansion, content optimization, and acquiring social proof.
The app ranks #1 for the exact brand keyword "occasionly" with 41 monthly searches and a difficulty score of 28, providing strong visibility for brand‑specific queries.
Core terms like "birthday reminders" (rank 19) and "reminder app" (not ranked) have moderate difficulty (35‑40) but high traffic (37‑76), indicating missed discovery opportunities.
Keywords with substantial traffic such as "whatsapp reminders" (traffic 51) and "anniversary alerts" (traffic 50) are currently unranked; targeting them can quickly boost visibility.
The app has a 0% charts score and is not appearing in global or category rankings, reflecting low install volume and weak ASO signals.
With zero reviews and a 13% quality score, encouraging users to leave 5‑star ratings will improve conversion rates and signal quality to the algorithm.
Support for WhatsApp and Telegram alerts differentiates Occasionly from competitors; highlighting this in the title, short description, and screenshots can attract niche users.
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Common questions about this ASO audit.
Occasionly: Birthday Reminders has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
Occasionly: Birthday Reminders is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Occasionly: Birthday Reminders are Birthday Calendar & Widgets, Occasion Match, Birday - Birthday Manager. These apps appear next to Occasionly: Birthday Reminders on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Occasionly: Birthday Reminders is listed in the Productivity category on the Google Play.
Based on this audit, Occasionly: Birthday Reminders should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Occasionly: Birthday Reminders.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.