This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| splitsnap | #2 | Live trend |  |  | |||
| bill splitter | #10 | Live trend |  |  | |||
| bill divider | #11 | Live trend |  |  | |||
| restaurant bill splitter | #14 | Live trend |  |  | |||
| receipt scanner | Not ranked | Live trend | — | — | |||
| split bills | Not ranked | Live trend | — | — | |||
| expense tracker | Not ranked | Live trend | — | — | |||
| group expensesOpportunity | Not ranked | Live trend | — | — | |||
| dinner bill splitOpportunity | Not ranked | Live trend | — | — | |||
| shared cost calculatorOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
SplitSnap ranks well for its brand keyword but lacks overall visibility due to missing reviews, limited keyword coverage, and weak visual assets. Prioritize improving ratings, expanding high‑traffic keywords, and refreshing store assets to boost rankings.
The app’s own name "splitsnap" ranks #2 with low difficulty (26) and solid traffic (41), giving a strong foothold for brand‑driven searches.
The app has 0 reviews and no rating, resulting in a 50% quality score and preventing algorithmic trust signals that affect both search and conversion.
Only 4 of the top 10 target keywords are ranked. High‑traffic terms like "receipt scanner" (traffic 45, difficulty 63) and "expense tracker" (traffic 80, difficulty 67) are not ranked at all.
The current title lacks high‑volume generic terms. Adding a primary keyword such as "Bill Splitter" (traffic 43) while retaining the brand can capture additional search volume without sacrificing brand identity.
Charts score is 0%, indicating insufficient screenshots/video for ranking. Updating screenshots to highlight AI receipt scanning, adding a short demo video, and using localized captions can improve click‑through and chart rankings.
- 1Implement an in‑app prompt after a successful split to encourage 4‑star+ reviews and gather at least 50 ratings within 30 days.
- 2Rewrite the title to "SplitSnap: Bill Splitter & Receipt Scanner" and insert primary keywords (bill splitter, receipt scanner) into the short description.
- 3Add high‑traffic long‑tail keywords ("split bills", "expense tracker", "group expenses") naturally throughout the full description, aiming for at least 2 occurrences each.
- 4Create new localized screenshots and a 15‑second demo video that showcase the AI receipt scan and item assignment flow; replace existing assets.
- 5Localize title, description, and keywords for top markets (US, UK, India) and run A/B tests on icon and screenshot variations to improve chart rankings.
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Capital One Mobile
Testerup: Freecash & Rewards
Citi Mobile®
Progressive
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitSnap: Bill Splitter?
SplitSnap: Bill Splitter has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does SplitSnap: Bill Splitter rank?
SplitSnap: Bill Splitter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitSnap: Bill Splitter?
Based on shared keyword rankings, the most frequent competitors of SplitSnap: Bill Splitter are SplitSnap - Bill Splitter, SplitSnap, SplitUp - Bill & Expense Split. These apps appear next to SplitSnap: Bill Splitter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitSnap: Bill Splitter in on the Google Play?
SplitSnap: Bill Splitter is listed in the Finance category on the Google Play.
How can SplitSnap: Bill Splitter improve its App Store Optimization?
Based on this audit, SplitSnap: Bill Splitter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitSnap: Bill Splitter.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.