This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| expense manager | #13 | Live trend |  |  | |||
| expense tracker | #97 | Live trend |  |  | |||
| personal financeOpportunity | Not ranked | Live trend | — | — | |||
| money manager | Not ranked | Live trend | — | — | |||
| budget tracker | Not ranked | Live trend | — | — | |||
| expense recordOpportunity | Not ranked | Live trend | — | — | |||
| financial managementOpportunity | Not ranked | Live trend | — | — | |||
| monthly expensesOpportunity | Not ranked | Live trend | — | — | |||
| expense monitoringOpportunity | Not ranked | Live trend | — | — | |||
| financial trackerOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Expense Manager has a very low visibility score (11/100) with only two keywords ranked and no category ranking or user reviews. Immediate focus should be on expanding keyword coverage, boosting credibility with reviews, and improving store listing assets to raise the quality and visibility scores.
The app ranks #13 for the primary keyword "expense manager" (traffic 74, difficulty 68), which is within the top‑15 and provides a solid entry point for organic discovery.
Visibility score is 11/100 and the app is not ranked in any category chart, indicating that the current metadata and assets are insufficient to compete in the Finance category.
Only 2 of 10 target keywords are ranked. High‑traffic terms like "personal finance", "money manager", and "budget tracker" have zero rankings despite moderate difficulty (34‑68). This limits discoverability.
The app has a 0.0 rating with 0 reviews, which harms trust and conversion rates. New users are unlikely to download an unreviewed app in a competitive finance niche.
The current description (first 500 chars) lacks many high‑traffic keywords. Incorporating terms like "personal finance", "money manager", "budget tracker", and "monthly expenses" can improve the Keywords Score and overall relevance.
Quality Score is only 40%. Adding high‑resolution screenshots, a feature graphic, and a short video, then running A/B tests, can boost user engagement and the Quality Score.
- 1Revise the app title and short description to include top keywords (e.g., "Expense Manager & Tracker").
- 2Expand the keyword list with medium‑difficulty, high‑traffic terms (personal finance, money manager, budget tracker, monthly expenses) and embed them naturally in the long description.
- 3Launch an in‑app review prompt and incentive program to acquire at least 20 4‑star+ reviews within the next 30 days.
- 4Create and upload new high‑resolution screenshots, a feature graphic, and a 15‑second demo video; run A/B tests to identify the best performing assets.
- 5Extend the app description to the 4000‑character limit, ensuring keyword density, clear benefits, and localized copies for key markets.
Category Ranking
Finance chart position
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Progressive
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expense Manager?
Expense Manager has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Expense Manager rank?
Expense Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expense Manager?
Based on shared keyword rankings, the most frequent competitors of Expense Manager are Money manager & expenses, Budget App & Tracker: Spendee, Money Ledger : Expense Tracker. These apps appear next to Expense Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expense Manager in on the Google Play?
Expense Manager is listed in the Finance category on the Google Play.
How can Expense Manager improve its App Store Optimization?
Based on this audit, Expense Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expense Manager.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.