This audit was generated on May 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthday anniversary calendar | #1 | — |  |     | ||
| anniversary tracker | #21 |  |  |      | ||
| birthday alert | #21 |  |  |    | ||
| birthday reminder | #26 |  |  |  | ||
| birthday notification | #37 |  |  |  | ||
| celebration calendarOpportunity | Not ranked | — | — |      | ||
| personalized remindersOpportunity | Not ranked | — | — |      | ||
| private calendarOpportunity | Not ranked | — | — |     | ||
| special day reminderOpportunity | Not ranked | — | — |   | ||
| event trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Birthday Calendar & Reminder
Tools
TheDayBefore (Days countdown)
Lifestyle
Birthday Reminder - Piñata
Productivity
Cakeday - Birthday Reminder
Productivity
Birthday calendar
Tools
Birthday Calendar & Widgets
Tools
Love Days Counter For Couples
Lifestyle
Birthday reminder
Productivity
Birthdays - Reminder and Gifts
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Microsoft Word: Edit Documents
MeloTick
Google Gemini
WakeBox
Grok - AI Chat & Video
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
ScanNow Home
Document Reader & PDF Editor
Adobe Acrobat Reader: Edit PDF
EasyClean - File Cleaner
PDF Reader - All PDF Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its exact‑match primary keyword but overall visibility is low (34/100) due to weak keyword coverage, no rankings in charts, and a low quality score. Immediate focus should be on expanding keyword presence and boosting user engagement signals.
The exact‑match keyword "birthday anniversary calendar" is ranked #1 with 33 daily traffic and a moderate difficulty (36), giving the app strong baseline visibility for its core term.
Only 5 of the 10 target keywords are ranked; 5 high‑traffic keywords (e.g., "celebration calendar", "personalized reminders", "private calendar") are not ranked at all, dragging the Keywords Score down to 43%. This limits discoverability across related searches.
Charts Score is 0% – the app does not appear in any Global or Category charts, meaning it gains no algorithmic boost from download velocity or retention trends.
Quality Score sits at 40% with no user reviews, low ratings (N/A), and minimal visual assets in the listing, which Google treats as poor user‑experience signals.
Keywords like "birthday reminder" (traffic 37, difficulty 71) and "anniversary tracker" (traffic 58, difficulty 39) already rank in the 20‑30 range; improving relevance and density can push them into the top 10, dramatically increasing organic traffic.
Competitors such as "Birthday Calendar & Reminder" rank ahead despite sharing only one keyword, indicating they have stronger keyword breadth and better conversion assets. Replicating their keyword set and enhancing visuals can close the gap.
- 1Add the unranked high‑traffic keywords (e.g., "celebration calendar", "personalized reminders", "private calendar", "special day reminder", "event tracker") to the title, short description, and long description with natural language.
- 2Rewrite the short description to include top‑performing secondary keywords (e.g., "birthday reminder, anniversary tracker, celebration calendar") while staying within the 80‑character limit.
- 3Create and upload high‑quality screenshots and a short video highlighting smart notifications and privacy‑first features to improve Quality Score and conversion rates.
- 4Implement an in‑app prompt to solicit 5‑star reviews after a successful reminder event, aiming for at least 30 reviews within the next 30 days.
- 5Localize the listing into at least 3 high‑potential languages (Spanish, Portuguese, Hindi) and translate keywords to capture additional traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3273 characters, providing good keyword density and information for users.
Strong visual presence
20 screenshots give users a comprehensive view of your app.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Birthday Anniversary Calendar?
Birthday Anniversary Calendar has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
On how many keywords does Birthday Anniversary Calendar rank?
Birthday Anniversary Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Birthday Anniversary Calendar?
Based on shared keyword rankings, the most frequent competitors of Birthday Anniversary Calendar are Birthday calendar, Birthday Calendar & Reminder, Birthday Calendar & Widgets. These apps appear next to Birthday Anniversary Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Birthday Anniversary Calendar in on the Google Play?
Birthday Anniversary Calendar is listed in the Productivity category on the Google Play.
How can Birthday Anniversary Calendar improve its App Store Optimization?
Based on this audit, Birthday Anniversary Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthday Anniversary Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.