How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| birthday anniversary calendar | #1 | — |  |     | ||
| anniversary tracker | #21 |  |  |      | ||
| birthday alert | #21 |  |  |    | ||
| birthday reminder | #26 |  |  |  | ||
| birthday notification | #37 |  |  |  | ||
| celebration calendar | Not ranked | — | — |      | ||
| personalized reminders | Not ranked | — | — |      | ||
| private calendar | Not ranked | — | — |     | ||
| special day reminder | Not ranked | — | — |   | ||
| event tracker | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks #1 for its exact‑match primary keyword but overall visibility is low (34/100) due to weak keyword coverage, no rankings in charts, and a low quality score. Immediate focus should be on expanding keyword presence and boosting user engagement signals.
The exact‑match keyword "birthday anniversary calendar" is ranked #1 with 33 daily traffic and a moderate difficulty (36), giving the app strong baseline visibility for its core term.
Only 5 of the 10 target keywords are ranked; 5 high‑traffic keywords (e.g., "celebration calendar", "personalized reminders", "private calendar") are not ranked at all, dragging the Keywords Score down to 43%. This limits discoverability across related searches.
Charts Score is 0% – the app does not appear in any Global or Category charts, meaning it gains no algorithmic boost from download velocity or retention trends.
Quality Score sits at 40% with no user reviews, low ratings (N/A), and minimal visual assets in the listing, which Google treats as poor user‑experience signals.
Keywords like "birthday reminder" (traffic 37, difficulty 71) and "anniversary tracker" (traffic 58, difficulty 39) already rank in the 20‑30 range; improving relevance and density can push them into the top 10, dramatically increasing organic traffic.
Competitors such as "Birthday Calendar & Reminder" rank ahead despite sharing only one keyword, indicating they have stronger keyword breadth and better conversion assets. Replicating their keyword set and enhancing visuals can close the gap.
Actionable recommendations to improve your visibility
Your description is 3273 characters, providing good keyword density and information for users.
20 screenshots give users a comprehensive view of your app.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Birthday Anniversary Calendar has a visibility score of 34 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
Birthday Anniversary Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Birthday Anniversary Calendar are Birthday calendar, Birthday Calendar & Reminder, Birthday Calendar & Widgets. These apps appear next to Birthday Anniversary Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Birthday Anniversary Calendar is listed in the Productivity category on the Google Play.
Based on this audit, Birthday Anniversary Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthday Anniversary Calendar.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US