How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| behavioral sleep medicine | #2 | Live trend |  |  | |||
| sleep coach | #5 | Live trend |  |  | |||
| cbt-i | #42 | Live trend |  |  | |||
| insomnia treatment | #63 | Live trend |  |  | |||
| insomnia help | #78 | Live trend |  |  | |||
| night owl | Not ranked | Live trend | — | — | |||
| cognitive behavioral therapy | Not ranked | Live trend | — | — | |||
| sleep therapy | Not ranked | Live trend | — | — | |||
| sleep improvement | Not ranked | Live trend | — | — | |||
| sleep disorder | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Night Owl – Sleep Coach has modest keyword coverage (56%) but a low overall visibility score (45/100) and no chart presence. The main priority is to improve keyword rankings—especially for core brand terms—and boost conversion metrics to gain category traction.
The keyword "behavioral sleep medicine" ranks #2 with traffic 42 and moderate difficulty, showing strong relevance. Highlight this term in the short description and visual assets to reinforce its advantage.
"Sleep coach" ranks #5, capturing high traffic (47) with manageable difficulty (45). Keep the exact phrase in the app title to preserve this position.
The core brand term "night owl" (traffic 78, difficulty 64) does not rank, limiting discovery. Insert the exact phrase into the app title and short description to drive relevance.
Only 49 reviews result in a 4.2 rating, hurting conversion rates. Implement timed in‑app review prompts after task completion to target >150 reviews and improve rating perception.
Keywords such as "insomnia treatment" (traffic 42, rank 63) and "cognitive behavioral therapy" (traffic 50) have sizable demand but no ranking. Add these phrases to the long description, bullet points, and asset copy to boost relevance and rankings.
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Night Owl - Sleep Coach has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
Night Owl - Sleep Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Night Owl - Sleep Coach are My Sleep Coach, Baby Sleep Coach: Baby Snooze, Breethe - Sleep & Meditation. These apps appear next to Night Owl - Sleep Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Night Owl - Sleep Coach is listed in the Health & Fitness category on the Google Play.
Based on this audit, Night Owl - Sleep Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Night Owl - Sleep Coach.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
