This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| behavioral sleep medicine | #2 |  |  |    | ||
| sleep coach | #5 |  |  |    | ||
| cbt-i | #42 |  |  |   | ||
| insomnia treatmentOpportunity | #63 |  |  |   | ||
| insomnia helpOpportunity | #78 |  |  |   | ||
| night owl | Not ranked | — | — |      | ||
| cognitive behavioral therapyOpportunity | Not ranked | — | — |    | ||
| sleep therapyOpportunity | Not ranked | — | — |  | ||
| sleep improvementOpportunity | Not ranked | — | — |   | ||
| sleep disorderOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
My Sleep Coach
Health & Fitness
Breethe - Sleep & Meditation
Health & Fitness
FreeCBT
Health & Fitness
Sleep Sounds: relax with light
Health & Fitness
Sleep Reset: CBT for Insomnia
Health & Fitness
Baby Sleep Coach: Baby Snooze
Parenting
Sleep Jar - Sounds and Stories
Health & Fitness
CBT Guide to Depression & Test
Health & Fitness
SleepUp: Sleep better
Health & Fitness
Sleep Cycle: Sleep Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Couch to 5K®
Pupil Distance PD Glasses & VR
QZ (qdomyos-zwift)
PepCalc: Peptide Calculator
White Noise
FitNotes Supporter
The Blood Type Diet®
Seconds Pro - Interval Timer
White Noise Pro
Pupil Distance PD Meter Pro
HRV4Training
SyncMyTracks
Twilight Pro Unlock
Body Temperature Pro
Clock Yourself
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Night Owl – Sleep Coach has modest keyword coverage (56%) but a low overall visibility score (45/100) and no chart presence. The main priority is to improve keyword rankings—especially for core brand terms—and boost conversion metrics to gain category traction.
The keyword "behavioral sleep medicine" ranks #2 with traffic 42 and moderate difficulty, showing strong relevance. Highlight this term in the short description and visual assets to reinforce its advantage.
"Sleep coach" ranks #5, capturing high traffic (47) with manageable difficulty (45). Keep the exact phrase in the app title to preserve this position.
The core brand term "night owl" (traffic 78, difficulty 64) does not rank, limiting discovery. Insert the exact phrase into the app title and short description to drive relevance.
Only 49 reviews result in a 4.2 rating, hurting conversion rates. Implement timed in‑app review prompts after task completion to target >150 reviews and improve rating perception.
Keywords such as "insomnia treatment" (traffic 42, rank 63) and "cognitive behavioral therapy" (traffic 50) have sizable demand but no ranking. Add these phrases to the long description, bullet points, and asset copy to boost relevance and rankings.
- 1Revise the app title to include "Night Owl" and "Sleep Coach" while staying within the 30‑character limit.
- 2Integrate high‑traffic, unranked keywords (e.g., insomnia treatment, CBT‑I, cognitive behavioral therapy) into the short and long descriptions using natural language.
- 3Add a dedicated screenshot or short video highlighting the CBT‑I program to differentiate from competitors.
- 4Implement an in‑app review prompt after users complete a weekly task to increase review count and rating.
- 5Localize title, short description, and key screenshots for top‑traffic regions (e.g., US, UK, Canada) to capture additional keyword volume.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3235 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): behavioral sleep medicine.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Night Owl - Sleep Coach?
Night Owl - Sleep Coach has a visibility score of 45 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Night Owl - Sleep Coach rank?
Night Owl - Sleep Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Night Owl - Sleep Coach?
Based on shared keyword rankings, the most frequent competitors of Night Owl - Sleep Coach are My Sleep Coach, Baby Sleep Coach: Baby Snooze, Breethe - Sleep & Meditation. These apps appear next to Night Owl - Sleep Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Night Owl - Sleep Coach in on the Google Play?
Night Owl - Sleep Coach is listed in the Health & Fitness category on the Google Play.
How can Night Owl - Sleep Coach improve its App Store Optimization?
Based on this audit, Night Owl - Sleep Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Night Owl - Sleep Coach.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.