This audit was generated on March 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| salt lake county library | #1 | — |  |     | ||
| county library | #1 | — | |    | ||
| library catalog | #13 | |  |      | ||
| library card | #20 |  |  |    | ||
| library near me | #38 | |  |   | ||
| library events | #39 |  |  |   | ||
| renew library books | #46 |  | |    | ||
| library booksOpportunity | Not ranked | — | — |   | ||
| digital libraryOpportunity | Not ranked | — | — |   | ||
| ebooks libraryOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Prince George's County Library
Education
O'Neal Public Library
Education
BiblioBoard Library
Books & Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks #1 for its brand keywords and has a solid 80% keyword score, but suffers from a low quality score and zero chart presence, limiting overall visibility. Prioritize improving app quality metrics and expanding rankings for high‑traffic generic keywords.
The app holds rank 1 for "salt lake county library" (traffic 44) and "county library" (traffic 46) with low difficulty, securing core discoverability. Leverage this by reinforcing brand terms in the title and description to maintain top position.
Quality score is 50% with a 3.9 rating from only 105 reviews, indicating poor perceived quality. This drags down conversion and chart eligibility. Improve user experience and encourage positive reviews to boost the score.
Charts score is 0%, meaning the app isn’t appearing in global or category top charts, which limits organic install velocity. Increased installs are needed to break into the charts.
Keywords like "library books" (traffic 78, difficulty 46), "digital library" (traffic 71, difficulty 59) and "ebooks library" (traffic 56, difficulty 42) are not ranked. Optimizing metadata for these can capture additional search volume.
Competitors such as Prince George's County Library rank ahead on shared keywords. By targeting the same terms and adding unique LSI keywords, the app can reclaim share and outrank rivals.
- 1Add high‑traffic generic keywords (digital library, ebooks, library books) to the title, short description, and full description while preserving readability.
- 2Refresh the app listing with localized screenshots and a short video that showcase catalog search, hold renewal, and movie streaming to improve conversion rates.
- 3Implement an in‑app rating prompt after a successful transaction (e.g., after renewing a book) to increase the rating above 4.0 and grow the review count.
- 4Launch a geo‑targeted Google UAC install campaign focused on Salt Lake County residents to boost install volume and aim for chart placement.
- 5Conduct A/B testing on the short description and icon to identify the variant that yields the highest click‑through and install rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Good visibility score
Score of 63/100 indicates solid app store presence.
Short description
Your app description is only 275 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Salt Lake County Library?
Salt Lake County Library has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
On how many keywords does Salt Lake County Library rank?
Salt Lake County Library is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Salt Lake County Library?
Based on shared keyword rankings, the most frequent competitors of Salt Lake County Library are LA County Library, Prince George's County Library, iCollect Books: Library List. These apps appear next to Salt Lake County Library on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Salt Lake County Library in on the Google Play?
Salt Lake County Library is listed in the Education category on the Google Play.
How can Salt Lake County Library improve its App Store Optimization?
Based on this audit, Salt Lake County Library should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Salt Lake County Library.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.