This audit was generated on April 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| white noise | #6 |  |  |     | ||
| sound machine | #11 |  |  |   | ||
| noise machine | #12 | |  |  | ||
| sleep sounds | #24 | |  |    | ||
| ambient sounds | #25 |  |  |   | ||
| calming noiseOpportunity | #65 | |  |  | ||
| relaxing music | Not ranked | — | — |    | ||
| sleep aidOpportunity | Not ranked | — | — |   | ||
| insomnia helpOpportunity | Not ranked | — | — |   | ||
| sleep betterOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Sleep Aid Fan - White Noise
Lifestyle
Noise Machine - Green, White
Health & Fitness
Sound Machine - White Noise
Health & Fitness
Sonora - Sleep & Focus Sounds
Health & Fitness
Ambience: sleep sounds
Lifestyle
White Noise Zen Sleep Sounds
Health & Fitness
White Noise Baby Sleep Sounds
Health & Fitness
Doze - Sleep Sounds & Stories
Health & Fitness
Calm - Sleep, Meditate, Relax
Health & Fitness
WaveMix Sleep Sound Soundscape
Music & Audio
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
The Blood Type Diet®
Health Logic
QZ (qdomyos-zwift)
FitNotes Supporter
Body Temperature Pro
White Noise ProYour app
Clock Yourself
HRV4Training
Bar Is Loaded 2 - Gym Math
Body Measurement Tracker
Twilight Pro Unlock
AI-Powered Analysis
Personalized insights generated by our AI
White Noise Pro has solid user satisfaction and core keyword rankings, but its overall visibility is limited by low chart placement and missed high‑traffic keywords. Prioritizing keyword expansion and metadata optimization will drive the biggest lift.
The app boasts a 78% quality score and a 4.4‑star rating from 935 reviews, indicating strong user satisfaction and low risk of store penalties.
Key terms "white noise" (rank 6), "sound machine" (rank 11) and "noise machine" (rank 12) already rank in the top‑15, providing a solid foundation for further growth.
Only 6 of the 10 target keywords are ranked; high‑traffic terms like "relaxing music" (traffic 53), "sleep aid" (traffic 49) and "insomnia help" (traffic 46) are missing, leaving ~200 potential traffic untapped.
Charts score is 27% with a global rank absent and a category rank of 11 only, indicating poor discoverability beyond search. This limits organic installs from featured sections.
Integrate the unranked high‑traffic keywords naturally into the title, short description, and long description (e.g., "relaxing music for sleep" and "insomnia help"), and add relevant long‑tail variations like "baby sleep white noise" to capture niche searches.
Competitors ahead share only 1–2 keywords; by targeting the missing high‑traffic terms and adding unique sound packs (e.g., "airplane cabin"), White Noise Pro can differentiate and capture their audience.
- 1Revise the app title and short description to include top missing keywords (e.g., "White Noise Pro – Relaxing Music & Sleep Aid").
- 2Expand the long description with natural‑language sentences that embed unranked high‑traffic keywords and related long‑tail phrases.
- 3Add new sound collections (e.g., baby lullabies, airplane cabin) and update the “What's New” section to highlight them, boosting relevance for niche keywords.
- 4Run an A/B test on the icon and feature graphic to improve click‑through rates, supporting better chart performance.
- 5Launch a review‑gathering campaign (in‑app prompt after 3 days of use) to increase the review count and maintain the 4.4‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3924 characters, providing good keyword density and information for users.
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Good visibility score
Score of 60/100 indicates solid app store presence.
Strong category position
Ranked #11 in category, driving organic discovery.
No significant issues found
No additional suggestions
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of White Noise Pro?
White Noise Pro has a visibility score of 60 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
On how many keywords does White Noise Pro rank?
White Noise Pro is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of White Noise Pro?
Based on shared keyword rankings, the most frequent competitors of White Noise Pro are White Noise Zen Sleep Sounds, Sleep Aid Fan - White Noise, White Noise Baby Sleep Sounds. These apps appear next to White Noise Pro on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is White Noise Pro in on the Google Play?
White Noise Pro is listed in the Health & Fitness category on the Google Play, currently ranked #11 in that category.
How can White Noise Pro improve its App Store Optimization?
Based on this audit, White Noise Pro should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to White Noise Pro.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.