This audit was generated on March 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| trexpense | #1 | — |  |     | ||
| trip budget | #2 |  |  |   | ||
| travel budget | #2 | | |  | ||
| vacation budget app | #2 | |  |   | ||
| travel spending tracker | #7 |  | |  | ||
| travel expense tracker | #9 | |  | | ||
| group travel expenses | #10 |  |  |     | ||
| expense splitterOpportunity | Not ranked | — | — | | ||
| currency converter travelOpportunity | Not ranked | — | — |      | ||
| offline expense trackerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TravelSpend: Travel Budget App
Travel & Local
Travel Expense Budget Tracker
Travel & Local
Splitup - Group Expense
Finance
Splitwise
Finance
Trabee Pocket : Travel Expense
Travel & Local
Wanderlog - Trip Planner App
Travel & Local
Xpense: Track Expense & Budget
Finance
Trackwallet: Budget & Expenses
Finance
Split Expenses with Friends
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel & Local chart position
Capital One Travel
MyTSA
Upside: Gas & Food Cash Back
Airbnb
Expedia: Hotels, Flights, Cars
Booking.com: Hotels & Travel
American Airlines
Google Earth
Vrbo Vacation Rentals
Fly Delta
United Airlines
Southwest Airlines: Travel App
U-Haul
GasBuddy: Find & Pay for Gas
Frontier Airlines
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Trexpense shows strong keyword coverage with 7 of 10 target terms ranked, earning a solid 79/100 visibility score, but lacks chart placement and misses several high‑traffic keywords, limiting growth potential.
7 out of 10 core keywords are ranked (e.g., "trexpense" #1, "trip budget" #2, "travel budget" #2). This drives 70%+ of the identified traffic and gives the app a perfect Keywords Score.
The app’s Quality Score is 88%, indicating good stability, performance, and user experience, which supports higher conversion rates and positive user sentiment.
Charts Score is 0% and the app is not ranked in any global or category charts, preventing organic visibility boosts that top‑performing competitors enjoy.
Keywords like "expense splitter" (traffic 65), "currency converter travel" (traffic 71) and "offline expense tracker" (traffic 70) have no rankings, leaving ~200 potential traffic points untapped.
TravelSpend leads with three shared keywords and ranks higher overall. By targeting the unranked high‑traffic terms and refining metadata, Trexpense can overtake these shared positions.
- 1Add the unranked high‑traffic keywords (e.g., "expense splitter", "offline expense tracker", "currency converter travel") to the app title, short description, and long description with natural language.
- 2Refresh screenshots and add a short video highlighting offline tracking and built‑in currency conversion to attract users searching those features.
- 3Run an A/B test on the app icon and primary screenshot to improve click‑through rate, aiming to enter Google Play charts within 4‑6 weeks.
- 4Launch a targeted in‑app prompt after a successful trip entry to encourage 5‑star reviews, boosting the 4.4 rating and conversion rate.
- 5Monitor competitor keyword rankings weekly and adjust metadata or add localized copy for emerging high‑traffic terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2024 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): travel expense tracker, trip budget, group travel expenses.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Trexpense – Travel Budget?
Trexpense – Travel Budget has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 28, 2026.
On how many keywords does Trexpense – Travel Budget rank?
Trexpense – Travel Budget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Trexpense – Travel Budget?
Based on shared keyword rankings, the most frequent competitors of Trexpense – Travel Budget are TravelSpend: Travel Budget App, Trabee Pocket : Travel Expense, Wanderlog - Trip Planner App. These apps appear next to Trexpense – Travel Budget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Trexpense – Travel Budget in on the Google Play?
Trexpense – Travel Budget is listed in the Travel & Local category on the Google Play.
How can Trexpense – Travel Budget improve its App Store Optimization?
Based on this audit, Trexpense – Travel Budget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Trexpense – Travel Budget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.