This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ezcalculators | #1 | — |  |     | ||
| loan calculator | #16 |  |  |     | ||
| percentage calculator | #35 |  |  |      | ||
| programmer calculatorOpportunity | #57 |  |  |      | ||
| calculator | #71 | |  |      | ||
| compound interest | #79 |  |  |      | ||
| fraction calculator | #99 |  |  |      | ||
| scientific calculator | Not ranked | — | — |      | ||
| unit converter | Not ranked | — | — |      | ||
| tip calculator | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Percentage Calculator
Finance
Calculator Plus
Productivity
Loan Calculator
Tools
The Percentage Calculator
Productivity
Compound Interest Calculator
Finance
EZ Calculator
Productivity
Simple Calculator
Tools
ALGEBRATOR-step-by-step solver
Education
Universal Loan Calculator
Finance
Percentage Calculator
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Find My Phone by Clap Launcher
Cleanup: Phone Storage Cleaner
QR & Barcode Scanner
Move to iOS
Google Authenticator
Clean Utility Toolkit
All Restore - Photo & Video
Samsung Smart Switch Mobile
Google Translate
QR & Barcode Scanner Launcher
ProCleaner - Storage Cleaner
Cleaner Toolbox
Smart TV Remote Control APP
Proton VPN: Fast & Secure VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
EzCalculators has a strong brand presence (rank 1 for its name) but suffers from low overall visibility (37/100) due to poor keyword rankings and no chart presence. The primary priority is to boost high‑traffic keyword rankings and improve store assets to capture more organic installs.
The app’s own keyword "ezcalculators" ranks #1 with low difficulty (26) and decent traffic (40), providing a solid anchor for visibility. Leverage this by keeping the brand name in the title and short description.
Only 7 of 10 target keywords rank, and major high‑traffic terms like "calculator" (rank 71, difficulty 94) and "scientific calculator" (unranked) are far from the top. Optimize title, short description, and long description with these keywords to improve rankings.
Charts Score is 0% with no global or category ranking, meaning the app isn’t appearing in top‑list charts. Improving install velocity through keyword gains and promotional assets is needed to enter charts.
Keywords such as "unit converter" (traffic 55, difficulty 85) and "tip calculator" (traffic 56, difficulty 84) have decent search volume but are unranked. Adding those exact phrases to the feature list and description can capture additional users.
Competitors ahead (Calculator Plus, Percentage Calculator) likely use stronger visuals and clearer benefit statements. Refresh screenshots, add a compelling feature graphic, and run A/B tests to boost conversion rate.
- 1Rewrite title to include "Calculator" and one high‑traffic keyword (e.g., "EzCalculators – Scientific & Unit Converter").
- 2Update short and long descriptions with top unranked keywords (scientific calculator, unit converter, tip calculator, percentage calculator) while preserving readability.
- 3Create new localized screenshots highlighting each calculator type and add a high‑impact feature graphic; set up A/B testing on Play Console.
- 4Launch a review acquisition campaign (in‑app prompt after 5 uses) to increase review count and maintain the 4.4 rating.
- 5Add a dedicated "Unit Converter" and "Tip Calculator" feature page within the app description to improve relevance for those keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of EzCalculators?
EzCalculators has a visibility score of 37 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does EzCalculators rank?
EzCalculators is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of EzCalculators?
Based on shared keyword rankings, the most frequent competitors of EzCalculators are EZ Calculator, Percentage Calculator, Simple Calculator. These apps appear next to EzCalculators on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is EzCalculators in on the Google Play?
EzCalculators is listed in the Tools category on the Google Play.
How can EzCalculators improve its App Store Optimization?
Based on this audit, EzCalculators should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to EzCalculators.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.